The Legacy of Events: Insights from Corinne Menegaux, Director of OT Paris

Paris finds all its visitors, or almost. In 2023, according to Corinne Menegaux, director of the capital’s tourist office, Paris je t’aime, attendance should be less than 5% compared to 2022.

« A small setback because Mice has not yet completely regained its level of activity “, she emphasizes. “ In the first quarter, we were at minus 15% compared to the same period in 2019, it is now less than 10% with trade shows currently being held like Maisons & Objet ».

The manager notes that the absence of certain foreigners, Russian or Chinese, necessarily have an impact, the perimeters of the events have decreased with fewer exhibitors, a reduction in surface area, we will probably not return to the previous level and it is perhaps not very serious, the key is to have a coherent ratio on the number of visitors that the event generates and that it does not drop”.

She nevertheless believes that it is not necessary not draw definitive conclusions about new behaviors that Covid and teleworking would have created with the increase in internal meetings: “ we are still in an “exit from the crisis” period with models looking for themselves. We are more in the high mass where the whole world comes together, the events are a little smaller but it is perhaps not definitive ».