The launch of Call of Duty Black Ops 6 far exceeded everything Microsoft expected for the game: it outsold Modern Warfare 3increased the number of subscribers on Game Pass and allowed Activision to regain space it should never have lost. However, little compares to what has been done in terms of interest: COD Black Ops 6 in Game Pass managed to get old users back into the game, and it’s excellent news for everyone.
Call of Duty Black Ops 6 on Xbox Game Pass achieved the unthinkable: the return of former players
In an interview with the BBC, Miles Leslie, creative director of Call of Duty Black Ops 6 and Activision worker more than 16 years ago confirmed what many insiders and journalists speculated: the launch of Black Ops 6 and its presence in Xbox Game Pass allowed not only to increase the number of subscribers to the Microsoft service, but also to bring back former players of the sagawho did not enjoy a Call of Duty years ago.
“What we’ve seen is that – the arrival of Call of Duty Black Ops 6 to Game Pass – has allowed people who were perhaps on the fence, who may have felt some of that friction or who were thinking ‘I haven’t played in a while,’ really go back and try the game,” Miles Leslie mentioned in interview with BBC.
These words from Leslie also add to the recent sayings of Satya Nadella, who confirmed that the day of the premiere of Call of Duty Black Ops 6 There was a record number of new subscribers to Xbox Game Pass.
The challenge for Black Ops 6: retain Xbox Game Pass players
Despite the good news for Microsoft, not everything is rosy, and the top brass knows it: far from believing that the job is already done, Miles Leslie added that, from now on, The goal will be to maintain the subscriptions of all users who have returned to Call of Duty…and for this new content is needed. Without a doubt, it will be a challenge to follow.
