The Latin Grammys represent a return of 116 million for Andalusia

Seville, (EFE).- The celebration of the last edition of the Latin Grammy in Seville has meant for Andalusia more than 116 million in “return of investment”, according to what the Minister of Tourism, Culture and Sports, Arturo Bernal, said this Tuesday. , during the meeting of the Government Council.

These figures, released by the spokesperson for the Andalusian Government, Ramón Fernández-Pacheco, at the press conference after the meeting of the Government Council, do not include the contribution made by the “magnificent marketing campaign for Seville and Andalusia” throughout the world. for the gala.

The report, prepared by an independent entity, does not include the “incalculable” value that the campaign carried out by the different countries and the protagonists of the Latin Grammys in Seville and the Andalusian community also represents, so the value would be multiplied .

Audience of 1.9 million viewers

“The Latin Grammys are just an example of what a government that offers trust and security can do,” stressed the spokesperson for the Andalusian Government, who explained that the report, which is not definitive, also assesses data such as the amount of direct and indirect jobs created.

The live broadcast of the Latin Grammy gala from Seville reached an audience of 1,990,000 viewers and registered a 21.5% audience share, only surpassed last night in Spain by the Antena 3 program ‘El Hormiguero’, with 15.3% but 2,173,000 viewers.

The audience consultancy Barlovento Comunicación has reported on its official website that the broadcast of the gala from the FIBES Conference Center in Seville brought together 6,108,000 unique viewers, maintaining average screen shares of 21.5% throughout the night. , between 10:30 p.m. and 1:30 a.m.

In fact, the screen data refers to the broadcast of the entire gala, while prime time television ended before zero hours, when there was still an hour and a half left before the Grammy ceremony.

The gala was produced by Televisa Univision and Radio Televisión Española, and broadcast to television stations around the world for the first time in its history. EFE