La Chaux-de-Fonds, Switzerland – November 20, 2024:As the sun sets behind the desert horizon in Las Vegas, the Strip, one of the world’s largest avenues lined with mega hotels, is illuminated in a kaleidoscope of colors , reveals the true nature of the city. A place where energy and happiness reign, where the pulse of life beats the rhythm of happiness and adventure. Inspired by the energetic atmosphere that Las Vegas exudes, TAG Heuer introduces a new timepiece, the TAG Heuer Monaco Chronograph, which embodies the adventurous spirit of the magazine.
From La Chaux-de-Fonds to Las Vegas
TAG Heuer has built a lasting legacy in the world of watchmaking, telling a story that combines the joy of motorsport with the excellence of Swiss craftsmanship. As one of TAG Heuer’s most iconic collections, the TAG Heuer Monaco conveys this heritage through speed, timeless elegance and unmatched precision.
Introduced in 1969, the TAG Heuer Monaco became an iconic watch that left its mark on watch history. At the time, the Monaco’s features, such as its bold square shape, left-hand crown, satin/polished case, and blue dial, were unlike any other watch on the market up to that time. This watch, which quickly became synonymous with the brand, was also popular with motor racing fans and watch enthusiasts, and became a popular model in the watch industry. .
TAG Heuer Monaco’s heritage is closely linked to motorsport and film history, particularly its relationship with actor Steve McQueen. When McQueen’s main character wore the Monaco in the 1971 film Le Mans, the watch established itself not only as a style icon but also as a symbol of motor racing culture.
In addition to its reputation as a result of appearing in these films, the TAG Heuer Monaco continues to grow by constantly developing new models based on previous models, and it is known for its iconic features of precision and unique design. From its beginnings to measure the joy of motorsport to its modern design, TAG Heuer Monaco remains true to its racing heritage while constantly innovating with new technologies and materials.
The pink power
TAG Heuer introduces a new pink TAG Heuer Monaco Chronograph that combines the rich heritage of the collection with a fun and modern aesthetic.
This impressive timepiece tells a story with every second of the chronograph hand. The open pink dial is a true celebration of color, reflecting the vibrancy and bright lights of Las Vegas. For those who express themselves through bold style, this watch with sparkling accents will appeal.
At the heart of the TAG Heuer Monaco Chronograph is the in-house automatic caliber TH20-00, which guarantees the highest precision and reliability. This iconic TAG Heuer chronograph caliber is viewed through an open dial, allowing you to fully appreciate its intricate mechanism. Peeking out through the case back, a 12 o’clock column wheel and pink-accented rotor add to its technical appeal while underlining a modern, sporty aesthetic.
The lightweight titanium case, finished with a sophisticated black DLC coating, incorporates a modern design. Bold pink accents on the counters and hands at 3 o’clock and 9 o’clock, as well as the chronograph seconds hand, create a perfect contrast. The indexes, arranged along the lines of the openwork structure, shine powerfully on the dial, creating a stunning visual effect. This material not only makes the watch more durable, but also provides a comfortable wearing experience, from everyday use to high-octane adrenaline pumping events.
In addition, the strap features a unique combination of leather and rubber, combining style and functionality to match any occasion.
Embodying the excitement and energy of Las Vegas, the latest TAG Heuer Monaco Chronograph captures the spirit of the city that never sleeps and inspires a sense of fun and enjoyment in life. A timepiece that celebrates individuality and adventure in today’s increasingly homogenous society.
https://www.tagheuer.com/jp/ja/CBL218B.FT6236.html
CBL218B.FT6236/1,606,000 yen (tax included) / Released November 2024
TH20-00 Automatic winding / Openwork dial / Grade 2 titanium case / Case diameter 39 mm / Water resistant to 100 meters / Calf rubber strap
www.tagheuer.com
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to question
LVMH Japan TAG Heuer Watches & Jewelry Tel: 03-5635-7030
1. In what ways does the new pink TAG Heuer Monaco Chronograph pay homage to the rich heritage of the collection while incorporating a modern, fun aesthetic?
2. Can you describe the significance of the TAG Heuer Monaco’s relationship with Steve McQueen and how it has impacted the watch’s legacy?
3. How does the in-house automatic caliber TH20-00 contribute to the precision and reliability of the TAG Heuer Monaco Chronograph?
4. What is the story behind the unique combination of leather and rubber straps in the latest TAG Heuer Monaco Chronograph?
5. How does the TAG Heuer Monaco Chronograph capture the essence of Las Vegas, a city known for its excitement and energy?
