The latest step brings OnePlus on the way to becoming a mass product

Once founded by Oppo employees, OnePlus is now being integrated more deeply into the larger smartphone brand.

–

OnePlus has fought for many years to be able to stand out as an independent smartphone manufacturer with various special features. But the market is tough, even if you have massive successes in some countries has to show. In large parts of the world OnePlus is a niche brand and with the price increases in recent years even more than ever.

In the end, the extremely loud and, for us, very exhausting marketing does not help to improve sales figures, costs have to be reduced massively and other price ranges have to be covered. Last year, OnePlus began to sell the hardware already known from Oppo in the form of the Nord series.

OnePlus as another brand from Oppo?

The smartphone brands that are already under one roof will benefit even more from each other in the future. OnePlus and Oppo combined their research and development last year, confirm the companies. OnePlus still wants to remain independent, but this independence has long been in doubt.

The background to the even closer cooperation is on the one hand the necessary cost reductions and on the other hand the development of many new, cheap smartphones for the mass markets. You don’t have to gloss over yourself with advertising phrases, it is practiced almost everywhere.

OnePlus is then probably just a sidekick from Oppo, just like Realme is today. We’ll see how good or bad that is for customers and where it goes for OnePlus.

A few well-known examples: