• “Viaplay” becomes the first cooperation platform of the reality show streaming service “Hayu” (NBCUniversal) in Latvia, Lithuania, Estonia and Poland; • Hayu offers the best reality shows in a wide variety of off-screen sub-genres, including celebrities, lifestyle, housing and home improvement, dating, cooking, fashion and real crime; The Kardashians “,” The Real Housewives “and” Below Deck “. Nordic Entertainment Group (NENT Group) and NBCUniversal have signed a multi-year co-operation agreement to broadcast reality shows on Viaplay from Hayu “. This is the first cooperation platform in Latvia, Lithuania, Estonia and Poland, where from autumn 2021 subscribers will be able to watch many of the world’s most popular shows.
The deal includes the latest seasons of international reality shows, as well as all previous series, such as “Keeping up with the Kardashians”, “Below Deck”, “Million Dollar Listing” and “The Real Housewives” franchises. The service offers a wide selection of a wide range of off-screen sub-genres, including shows about celebrities, lifestyle, housing and home improvement, dating, culinary, fashion and real crime.
In the first year of the collaboration, the Hayu brand will be able to watch more than 1,000 different series of shows, while the new programs will be premiered on Viaplay on the same day they will be shown in the United States.
Philip Vallestama, Content Director at NENT Group, said: “Reality shows provide emotion, drama and admirer loyalty by competing with content in any category. World-renowned Hayu shows such as Keeping up with the Kardashians and The Real Housewives will find an enthusiastic audience in the four newest Viaplay countries, where our great original works, international films and series, children’s content and sports the combination of live broadcasts is already creating an exciting new reality for the streaming market. “
Hendrik McDermott, Managing Director of Hayu’s International Clients, said: “Europe remains at the forefront of Hayu’s current growth strategy, and this partnership with our first collaboration platform in Latvia, Lithuania, Estonia and Poland, together with NENT Group’s streaming platform Viaplay, is still makes it easier for customers to access the company’s broadest and best U.S. reality content offering without ad breaks. ”
Viaplay started operating in Poland in August 2021, and in Estonia, Latvia and Lithuania in March 2021. In all four countries, the service offers a unique combination of Viaplay originals, international films and series, children’s content and high-end live sports.
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