By: Edna Hernandez Saraccini
The three or four messages that the opposition candidate managed to position during the only
meeting in which he participated, which was anything but a debate, have had the effect he intended.
Finally, in one way or another we are all repeating them. In this case, people with
training and judgment has used it as a catharsis through an infinity of creations with
the purest and wittiest sarcasm. But what about the population whose main
referring to national television? It may happen that they take as true the information of the
messages, and we are all replicating them whether we want to or not.
The presence that they are having mainly in the networks grants an advantage for the
green political grouping Óscar Wilde made the phrase famous: “That they speak ill of one is terrible.
But it’s worse that they don’t at all.”
If we look at the phrases that have remained in the environment, they have the intention of discrediting,
drive fear, and confuse. That’s why I think it would be better in this case to start viralizing the
SEMIILA slogan: “Change and Development” and fight against corruption.
The theories of behavioral communication during propaganda in an electoral process have
as a characteristic to influence the behavior of the receiver, from whom a response is expected
favorable in favor of the applicant.
In this last phase, the UNE has fine-tuned the negative propaganda “that contributes to a great extent to
deform or distort the information that should be transmitted in electoral campaigns,
reducing it to a vulgar form of manipulation and exaltation of the image above the
topics of social interest. Since, finally, what he seeks is the manipulation of the masses for what
that controversy is the best breeding ground.
The results of the latest survey of the CID-Gallup company presented today by the Foundation
Libertad y Desarrollo, appears as a counterweight to the current black campaign. I would be
convenient a turn, given the circumstances, to viralize those results that grant the
voting intention with 64% for BERNARDO AREVALO, compared to 36% for the candidate in
contest.
In other words, the most pertinent message at this time should highlight that out of every 100
people, 64 are willing to vote for BERNARDO AREVALO, from the Seed Movement and only 36
for the other option. So, without mentioning the name to fade it.
In addition to repeating over and over again the three objectives of BERNARDO’s Government Plan
ARÉVALO: 1) Rescue the institutions from corruption. 2)Rebuild and boost tissue
economic. 3) Address the historical social gaps that have worsened.
It is always good to take a look at what the science of social phenomena says. In this case,
the Theory of Social Communication.
