The Large format: olfactory marketing, when brands lead us by the nose

2021-03-23T20: 30: 00.000 + 01: 00

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It’s happened to you before. You are walking around and suddenly, a smell tickles your nose. A restaurant ten meters away or the scent of a cosmetics store. Stéphane Arfi, founder of “Emosens”, has made these scents his profession. We use smells to sell. This is the principle of olfactory marketing. In this shopping street alone, filmed last week, Stéphane designed the fragrances for three shops. “It’s manipulation like any other marketing. The difference maybe with perfume is that if you don’t want to see something, you close your eyes, if you don’t want to hear, or plug your ears. , we have to feel. We need air to breathe, “he explains.

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