The banner of Joan Laporta in Madrid it was a great blow of effect. The biggest of the campaign. In fact, it was one of the reasons that made Laporta rebound in the polls he leads right now. For this reason, different and reputable business schools have contacted the candidacy.
Responsible for the candidacy of Laporta, We love Barça, have attended reference business schools to explain how it was conceived and what they were looking for with this marketing action. The banner, with the motto Want to see you again hung on the Walk of Havana corner Santiago Bernabeu. It was a gigantic photo of Laporta with a clear message 150 meters from the Madrid stadium.
The initiative was Lluís Carrasco, director of the former president’s campaign, but the motto was chosen by the candidate Laporta. “Every great team deserves a great rival”, was the initial proposal, a message that Laporta wanted to modify by “Wanting to see you again”, as he said in The spar with Manu Carreño.
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