“The Korean uniform is a measure of Lee Kang-in’s craze!”… PSG supporters rise 20% after Lee Kang-in’s recruitment, ‘The world’s best-selling uniform is not Mbappe!’

[마이데일리 = 최용재 기자]Lee Kang-in is hot at French giants Paris Saint-Germain (PSG). It seems to be spreading into a craze.

PSG produced and wore Korean uniforms. This is a first in PSG history. This can be said to be a measure of Lee Kang-in’s popularity. PSG is screaming happily thanks to the Lee Kang-in effect.

PSG met Le Havre AC in the 14th round of the 2023-24 French Ligue 1 held at the Stade Ocean in Le Havre, France on the 3rd and won 2-0. In this game, PSG players wore uniforms with Korean letters written on them.

France’s ‘Foot Mercato’ analyzed this phenomenon as the ‘Lee Kang-in effect’. The media said, “The reason PSG played with Korean uniforms is because of Lee Kang-in. Since Lee Kang-in joined last summer, PSG has been receiving tremendous attention. In particular, they are receiving tremendous support from Korean fans. The Korean market is PSG’s second “It has become a big market. PSG wore Korean uniforms to further increase this popularity,” the report said.

He continued, “Who was PSG’s most profitable transfer last summer? It was not Ousmane Dembele, Rendal Colo Muani, or Marco Asensio. It was Lee Kang-in, who was bought from Mallorca for 22 million euros (31.1 billion won). On the pitch, Lee Kang-in scored two goals. “It hasn’t fully shined yet, but off the pitch, Lee Kang-in is leading PSG to the top,” he added.

Also, “Lee Kang-in is a Korean star. That is why we allowed PSG to attract many Korean supporters. Since Lee Kang-in arrived in the summer, PSG supporters have increased by 20%. SNS followers have also increased by more than 22,000. PSG in Korea “is the 3rd most followed soccer club,” he emphasized.

It was analyzed that it has surpassed the popularity of PSG’s symbol and ace Kylian Mbappe. That’s how much Lee Kang-in’s influence at PSG has grown. An objective indicator that can show popularity is, of course, uniform sales. It is assessed that Lee Kang-in has surpassed Mbappe in uniform sales.

The media emphasized, “Lee Kang-in is more popular than Mbappe in PSG. The most sold PSG uniform in the world this year is Lee Kang-in, not Mbappe.”

[이강인, PSG 선수단. 사진 = PSG]

Reporter Yongjae Choi dragonj@mydaily.co.kr
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