(Reporter Li Qing/Comprehensive Report) Recently, many artists and Internet celebrities have chosen to open side businesses in addition to their main careers. Among them, beverage shops are the first choice of many Internet celebrities, including Yan Yalun, Liao Laoda, Toyz, Didi Mei, etc. , but there are only a few who can persist for a long time. Some netizens discussed on the Internet “Why is Didi Mei Beverage Store so successful?” It sparked a heated discussion.
The original PO posted an article on the PTT gossip board, saying, “I just saw the news that Yan P (Yan Yalun)’s beverage store has also been closed down. It seems that many celebrity Internet celebrities came out to open beverage stores and then closed them hastily, except for Di Mei Beverage Store. Every store opens, and many people on the Internet regularly criticize her brother. They thought she wasn’t very popular, but she opened a store and made so much money. Why is her store doing so well?”
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Photo/Internet celebrity Didi Mei founded the beverage brand “Five Minutes More”, which has won praise from many fans. (photographedFacebooksleep for another five minutes)
In response to this, many netizens said, “Although it is more expensive, it tastes good”, “I know how to run the business, and the rest is just for fun”, “It became well-known at the beginning, but it was maintained well later”, “Although I didn’t drink it Yes, but it seems that her team is working hard and can do research and development, and she is also involved. I don’t know about other artists. They may only contribute money or name themselves.” Not bad.” “The price is indeed a bit high, but the ingredients are trustworthy and the taste is delicious. It’s not surprising that it is successful.” “Publicity is very important. I didn’t even know that Yan P had a store.”
The godfather of racing, Mr. Liao, who once became famous in Taiwan for his “turtle hunting” incident, also opened a beverage shop. It was founded in 2022 and named “Grandma Hello! Mr. Liao”. In its heyday, it had as many as 500 restaurants in Taiwan. However, due to beverage quality control issues and the spread of negative comments and controversies, the branches closed their stalls one after another. Until November 7, “Hey Grannie! Mr. Liao’s Zhubei Zhuangjing Store” announced on Facebook that the lights would be turned off. The only remaining stores in Hsinchu County The only Liao Laoda branch has entered history.
Toyz, a former professional League of Legends player, also has a place in Taiwan’s hand-cranked beverage market. He founded “Shimi Tea House” and competes on price with products, hoping to give back to the fans who support him. At the same time, “Shimi Tea House” also often keeps up with current events. The topic of launching new products has been controversial. The fried food shop run by the well-known Internet celebrity “Super Life” was controversial earlier. Toyz subsequently launched “Super PINEAPPLE Iced Tea”, which caused heated discussions; Internet celebrities Joeman and Layla have also been involved in the “big controversy” recently. “Trouble” controversy, Toyz also sensed business opportunities and launched “JOE Sesame O’Lai”. Although it caused constant positive and negative comments, it can be said to be full of topicality.
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Picture/Beverage store owned by Internet celebrity Toyz launches new product “Super PINEAPPLE Iced Tea” (reproduced photoIG）
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