Some of the brands entering the market need strategies that allow them to differentiate themselves from the competition to connect with a certain market niche.
It is not an easy task since occupying the place that the IT brand has in the mind of the consumer is a real challenge.
In this sense, promotion agencies help brands to differentiate their offer through brand activation or event marketing, since to position a brand – especially in point of sale– Generally a different shopping experience is required, for example, when learning the benefits of a new cosmetic or the qualities of a new household cleaning product.
The actor with Philip Kotler and Gary Armstrong on the other side Marketing, The placement Significant for making a product occupy a clear, distinctive and desirable place in the mind of the target consumers, compared to competing products.
So what should be done to position a brand in the POS?
Here are some keys:
Identify the value that makes your brand unique
These differences can become real competitive advantages. After that, run the BTL activation adequate to communicate this value.
Offer more value to the consumer
Surely you cannot reach a position without making a difference in the market. Also take into account aspects such as quality, since the sum of Important Factors will allow you to offer greater value which will be reflected in a better offer for the Consumer.
