06.07.2023
This Thursday, July 6, Movistar Plus+ premieres on the platform the second part of The Kardashians: a billionaire dynasty. This new episode reflects how Kris Jenner and her daughters quickly detected the potential of social networks, accumulating millions of followers. The documentary will stop at key moments that determine her media strategy, such as when in 2014, Kim will marry with Kanye Westreaching world fame, or the moment in which Kylie she becomes the youngest millionaire in history at just 21 years old.
In this article, we take advantage of the end of this series with previously unpublished archive images and the testimony of expert journalists to delve into how the familia kardashian It has become the most mediatic clan in the United States, thanks to a combination as surreal as it is extravagant of scandals, dramas and colorful characters.
The birth of a phenomenon
It is an irrefutable fact that television has the ability to surprise us, and sometimes to leave us stunned and dumbfounded. Like a technological Pandora’s box, television opens up a world of possibilities, illusions, fears, laughter and tears, all condensed in the prism of a screen. In its vast universe, we are presented with a mirror through which we see our reality reflected, but also a portal that immerses us in worlds and lives completely alien to ours. Rarely has this reality-shaping power been exemplified as clearly as with the rise and dominance of the Kardashian phenomenon.
On October 14, 2007, Keeping Up with the Kardashians made its debut on the E! and changed television forever. Back then, no one could have predicted the enormous influence these women would have not only on television, but on culture in general. The Kardashians—Kim, Khloé, Kourtney, Kendall, Kylie, and her mother Kris—introduced a new kind of show that shaped pop culture and transformed our ideas about fame and reality.
The consolidation of the most media clan
The Kardashians didn’t just change the television landscape; they changed the culture. They took the concept of “fame for being famous” to new heights and showed that an empire could be built from the constant exposure of one’s private life. Through their reality television, the Kardashians revealed the aspirations, fears, and insecurities that affect us all, becoming figures with whom millions identify and empathize. This paradigm shift in television created a wave that rippled into the reality shows that followed, forever changing the face of television.
The Kardashians not only dominated television, they also conquered social media. With the rise of platforms like Instagram and Twitter, they used their influence to connect with their audiences in an intimate and personal way, and to promote their own brands and products. Their influence on fashion and beauty has also been profound, redefining beauty standards in many parts of the world, becoming style benchmarks for millions of people. Since the popularization of contouring to creating their own makeup and clothing lines, they have shown an innate ability to set trends.
The transformation of television
The Kardashian phenomenon has extended beyond the family itself. The Kardashianization of culture refers to the way the Kardashians have influenced our society and our cultural norms. From the promotion of a certain physical aesthetic to the normalization of private life exposed to the public, the impact of the Kardashians is undeniable. They have changed the way we consume television, engage with social media, and perceive fame.
The Kardashians, with their combination of vulnerability and strength, of glamor and reality, have left an indelible mark on television and pop culture. They have shown that fame can be a powerful tool for change and that women’s stories, in all their complexities and contradictions, deserve to be told and heard. They have opened the door to a new kind of celebrity, one that is authentic, that is flawed, and that is ultimately human.
Despite the frequent criticism that the family is not representative of everyday experiences, the Kardashians, in many ways, reflect the culture and society of their time. They address topics such as gender identity, motherhood, relationships and mental health, and through their transparency, they achieve a connection with their followers that transcends the screen. The Kardashian phenomenon, with its glamour, drama and transparency, captured global attention in a way rarely seen.
On their journey, they changed the way we consume television, engage with social media, and perceive fame. While his influence may be up for debate, his impact on the television universe and culture in general is undeniable and enduring. They have shown that television can be more than just a distraction. It can be a vehicle for cultural transformation, a mirror of our obsessions and aspirations, and a platform for experimenting with new ways of living and relating to the world. Their influence extends beyond the screen and into our daily lives, changing us forever. Their story, their lives, and their influence will continue to be the subject of analysis and debate for years to come. But one thing is certain: whether we like them or dislike them, the Kardashians have left a mark on television—and on us—that can’t be erased.
2023-07-06 07:55:39
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