An influential dynasty
The Kardashian family has been able to transform its fame into an economic empire impressive. With activities ranging from cosmetics to tequila to modeling, their fortune is estimated at several billion euros.
The beginnings of a celebrity
Before building their empire, the famille Kardashian became known thanks to their reality TV show “Keeping Up With the Kardashians”. At the heart of this notoriety is Kim Kardashian, who gained attention in 2006 with the release of her sex tape “Kim Kardashian, Superstar”.
A television success
Broadcast for the first time in 2007, the show immerses viewers in the daily life of this family of Armenian origin, based in Calabasas, California. The first episodes captivate the audience, reaching up to 10.5 million viewers per episode, marking the start of their meteoric rise.
The many faces of the Kardashian brand
The Kardashian brand extends far beyond reality TV. Each member of the family knew how to exploit their notoriety to create successful businessesthus strengthening the influence and wealth of the clan.
Individual initiatives
- Kylie Jenner revolutionized the industry with her cosmetics brand, achieving resounding success.
- Kourtney Kardashian has launched into the health sector with its food supplements.
- Khloé Kardashian has conquered the fashion market with its clothing line.
- Kendall Jenner has chosen the beverage sector with its tequila brand.
These personal initiatives illustrate the diversity and reach of the family brand, each contributing to the Kardashian empire in unique ways.
Kim Kardashian: the precursor
Kim Kardashian, now 43 years old, is undoubtedly the most famous figure in the family. Its impressive fortune is estimated at 1.7 billion euros according to Forbes. She has successfully diversified her activities.
Kim Kardashian’s businesses
Among his many entrepreneurial successes is Skims, his underwear and shapewear brand, which is valued at €4 billion. She also launched SKKN, a line of skin care and accessories. In 2022, Kim expanded his influence in the financial sector with SKKY Partners, a venture capital firm.
Kourtney Kardashian: the committed sister
Kourtney Kardashian, the eldest of the siblings, stood out with a unique project. She launched Poosh, a lifestyle media that has found a place in the very competitive sector well-being and influence.
The success of Poosh
Poosh stands out for its ability to offer diverse and relevant content, attracting a wide audience interested in well-being. Thanks to this initiative, Kourtney managed to build a estimated fortune to around 65 million euros, mainly thanks to its media.
Khloé Kardashian: the inclusive entrepreneur
Khloé Kardashian has established herself in the world of fashion thanks to her clothing brand, Good American. This company advocates inclusion, by offering clothing adapted to all body types, which has allowed it to reach a diverse audience.
Khloé’s income
In addition to her brand, Khloé generates significant income through her appearances in television series. She also co-wrote a novel with her sisters, entitled Kardashian Konfidentialwhich contributes to its earnings. His fortune is estimated at around 60 million euros.
Kendall Jenner: the star of the catwalks
Kendall Jenner is recognized as one of the most influential supermodels of his time. Alongside her success on international catwalks, she ventured into the alcoholic beverage sector with her own brand, 818 Tequila. This range was distinguished at the World Tequila Awards, winning the title of Best Reposado Tequila. Kendall was able to build a estimated fortune to around 60 million euros thanks to his various businesses.
Kylie Jenner: the young billionaire
Kylie Jenner became one of the youngest self-made billionaires thanks to her cosmetics brand, Kylie Cosmetics, which she launched in 2014 at just 17 years old. His fortune is estimated at around 750 million euros.
A strategic partnership
In 2019, Kylie made a strategic decision by selling 51% of her shares to Coty, a major player in the cosmetics industry, for 600 million euros. This partnership not only strengthened his brand presence in the market, but also increased his personal wealth.
Rob Kardashian: the discreet brother
Rob Kardashian, unlike his sisters, chose to stay away from the spotlight. His appearances on family reality TV are rare, preferring a life further removed from the star system. He tried entrepreneurship with Arthur George, his sock brand, but it was not successful. Eventually, he handed the business over to his mother, Kris Jenner.
Rob’s personal challenges
In 2014, Kris Jenner considered creating a show around Rob’s difficulties related to his weight and his efforts to get back into shape after his breakup with Rita Ora. This idea shows how much the Kardashian family seeks to take advantage of every situation.
Faced with this announcement, Rob expressed his desire to publish a book revealing family secrets and claimed to want to distance himself from television shows produced by the Kardashians.
Skillful management of their image
For over a decade, the Kardashians have demonstrated a exceptional mastery in the management of their public image. Starting from a reputation initially considered provocative, they have evolved to become a symbol coveted by many brands.
The pioneers of social networks
The Kardashians were among the first to transform social media into a real levier commercial. By anticipating the growing impact of these platforms on their notoriety, they were able to capitalize on this asset. Their massive presence on Instagram, where they have 1.6 billion subscribers, allows them to reach an ultra-connected generation. This audience easily transforms into potential consumers with each Kardashian-branded product launch.
The origins of a fame
The Kardashian family, made up of five sisters and one brother, acquired their notoriety thanks to their show reality TV show “Keeping Up With the Kardashians”. However, it was Kim Kardashian who first stood out in 2006 with the release of her sex tape “Kim Kardashian, Superstar”.
A dazzling television success
The show, launched in 2007, invites viewers to discover the daily life of this American family of Armenian origin, based in Calabasas, in Los Angeles County. From the first episodes, the program attracts a massive audience, reaching up to 10.5 million viewers per episode, marking the beginning of their rise to stardom.
