The Japanese icon returns to Italy and aims to conquer the Bel Paese: fearsome models at more than competitive prices, it’s an announced success – Drift

Japan is ready to conquer the market once again and is ready to do so with some innovations that will shock enthusiasts.

Asia is now one of the main continents in terms of car production in the world, with Japan who always has more company. The Land of the Rising Sun has always been a point of reference in this sector, with the Toyota Group which is what has become most famous.

However, it is not just the large company from this point of view, rather the links between Japan and the main world realities are seen with various companies. There Renault has demonstrated that it can create a giant and a Group capable of being appreciated enough to be able to establish collaborations with leading Japanese companies.

By now everyone knows and appreciates the Alliance carried out not only by the French company, but also by Nissan e Mitsubishi. The latter is one of the companies that most needs to raise its head after some not exactly happy years, where it also had to exit the Chinese market for the electric range.

Despite this the Mitsubishi proves that it can always remain competitive on the market and 2024 could be a great year for the company. There are several models that are ready to make themselves known, from small cars to some large SUVs, ready to renew the range.

The new Mitsubishi: from Outlander to Colt

First the Mitsubishi he knows well that to try to regain leadership on the market he needs to show top-level small car models. It is precisely from this perspective that the Colt, a model that was born way back in 1962 and which still today proves to have the right characteristics to be a winner on the market.

The starting price for this model is extremely convenient, in fact we are talking about only 17,900 Euros. Mitsubishi has decided to focus on a 1000 displacement engine with 90 horsepower, but there will also be a 1600 displacement variant which will be linked to the hybrid world.

However, the issue of Outlander, because in this case the Japanese company has focused on an SUV that will have its strong point in the novelty of the plug-in. Mitsubishi therefore does not completely launch itself into the electric world, but it does so anyway with a car that will focus purely on zero impact.

The powertrain inside will deliver a maximum of 248 horsepower and by combining the electric component with the thermal one it will be able to travel 675 km. As regards its electric, this plug-in will be able to travel 61 km without the slightest use of the petrol engine.

Among the most interesting news in the world Mitsubishi certainly you can’t forget the pick up either L200 and finally also another small car like the ASX. Innovations for some models that have made history and which will now be able to bring back the great name of the house from the Land of the Rising Sun.