The Japanese company Infiniti introduces new logo and design in its rebranding effort

Japanese car brand Infiniti has recently undergone a significant rebranding effort, including a change to its logo. The company’s press service announced that Infiniti has introduced a new logo, marking the fourth logo change in the brand’s history. While the logo still features a road leading towards the horizon, the lines have become thinner, and the spacing between the letters in the brand name has been altered.

In addition to the logo change, Infiniti also revealed that illuminated logos will now be installed on all future models of the brand. This move aims to enhance the visual appeal of the vehicles and create a distinctive brand identity.

Furthermore, Infiniti plans to update the design of its car dealerships, drawing inspiration from Japanese design philosophy. The new look will feature a special fragrance inside Infiniti showrooms, combining scents of cedar, cypress, and citrus. The automaker hopes that visitors will associate this unique fragrance with the Japanese brand, creating a memorable and immersive experience.

While Infiniti is undergoing these rebranding efforts, the company has ceased deliveries of new cars to Russia since March 2022. In November of the same year, Infiniti officially exited the Russian market. Previously, the brand sold crossovers and SUVs such as the QX50, QX55, and QX80 in Russia, with plans to introduce the QX60 model.

Additionally, there have been reports that Russian owners of Infiniti vehicles have experienced

What specific elements of Infiniti’s logo have been modified in its recent rebranding journey?

Infiniti, the well-known Japanese car brand, has recently embarked on a significant rebranding journey, which includes a fresh logo design. According to the company’s press release, this new logo change marks the fourth time the brand has updated its logo throughout its history. While the core concept of the logo remains intact, with a depiction of a road leading towards the horizon, some notable adjustments have been made. The lines featured in the logo have become thinner, and the spacing between the letters in the brand name has been modified.

Alongside the logo transformation, Infiniti has announced another exciting change for its future models – the inclusion of illuminated logos. This decision aims to enhance the visual appeal of the vehicles while also establishing a distinct brand identity.

Furthermore, Infiniti has big plans for the design of its car dealerships. Taking inspiration from Japanese design philosophy, the brand aims to create a unique and captivating experience for visitors. The revamped look will feature a special fragrance within Infiniti showrooms, blending scents of cedar, cypress, and citrus. By associating this distinctive fragrance with the Japanese brand, Infiniti hopes to leave a lasting impression and provide an immersive environment for customers.

However, amidst these rebranding efforts, Infiniti has temporarily ceased delivering new cars to Russia since March 2022. In November of that same year, the brand officially withdrew from the Russian market altogether. Previously, Infiniti had been selling popular models like the QX50, QX55, and QX80 crossover SUVs in Russia, with plans to introduce the QX60 model.

In addition, there have been reports of Russian Infiniti owners encountering issues with their vehicles. These challenges may include mechanical or performance-related problems, potentially affecting customer satisfaction and brand loyalty.