The iPhone 14 is not here and it is already doomed

Longtime readers of Macalope’s work will know that one of his favorite Apple storylines is the dreaded iPhone production cut.

The traditional onset of these cuts is around December, when Apple would normally reduce production after sales surge when introducing new models. But since this is Apple news we’re talking about, it must be bad. So any reduction in production is because no one likes iPhones.

It’s just science.

As the Macalope said, these rumors usually arrive around December, but we live in strange times. The times when Christmas for Apple’s doomsayers arrive in July.

“Apple forced to cut iPhone 14 orders by 10%, despite expecting strong demand”

While demand for the next-generation iPhone appears to be high, the hectic supply chain continues to disrupt the market. According to DigiTimes, Apple is cutting iPhone 14 orders by 10%, despite expected strong demand for its lineup.

Is it really a “cut” if someone can’t meet the demand? When you go to the hot dog stand and say, “I’d like a hundred hot dogs!” and Gus, the guy running the hot dog stand, says, “Oof, I’m sorry, I just can’t make that many hot dogs, even using muzzles and ears.” I can give you… ninety hot dogs right now. What about that? Then tell yourself “FINE!” I DISCOUNT MY ORDER BY 10 PERCENT! »? Gus is going to give you a weird look. And he has had his day. He saw things.

Hot dogs are one thing, but does Apple think that if people can’t buy an iPhone 14 on day one, they’ll just turn over a few tables in the Apple Store and go home and never buy iPhone 14s? 14? DigiTimes seems to think so, but DigiTimes thinks a lot of weird things.

One of them being, apparently, Apple is already “reducing” iPhone 14 orders. Because not everyone agrees that’s a thing.

“Kuo Doubts Digitimes Report, Says iPhone 14 Orders Remain The Same”

… Analyst Ming-Chi Kuo says “Apple’s slight adjustments to iPhone shipment forecasts (single-digit increase/decrease) are common, including new models ahead of mass productions.”

So if Apple changes its controls, it’s probably not much and that’s perfectly normal.

… “If a supply chain issue causes a significant change in the plan to ship new iPhones before mass production, Apple typically postpones orders instead of cutting them. »

Right?! It’s like DigiTimes thinks Apple will just give up and sulk in their bedroom for six months instead of take people’s orders then just do their wait to get the phones…as it does every year.

Kuo has publicly stated that the iPhone 14 will see higher demand in China compared to the iPhone 13, as some distributors, retailers and resellers have already made “the highest prepaid deposit”.[s] never” for new devices. It’s highly unlikely that Apple will sob “Oh, what’s the point?!” slams the door to his bedroom and kicks off the emo rock even though he’s facing supply chain issues.

Plus, it’s Macalope’s signature move. Everyone knows that.

It’s certainly possible that getting an iPhone 14 will take a bit longer, so that’s something to consider if you’re planning on upgrading this year. But it doesn’t look like overall sales will be negatively affected.

At least not before regular December production cuts. So…whoo…then we’ll know the iPhone 14 was a flop for sure.

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