LOGROÑO, Nov 3 (EUROPE PRESS) –
The analysis and reflection on the challenges that the wine and wine tourism sector will have to face in the future will be the central axis of the international forum ‘Wine Land 2022’, which will be held on 10 November in Logroño, organized by the Marketing Club de La Rioja, with the support of the Municipality of the capital of Rioja.
The The Tourism Councilor, Esmeralda Campos, and the president of the La Rioja Marketing Club, Juan Ángel Zubeldía, This morning they presented the forum, in which the support of the Municipality of Logroño is realized through the aid program for the tourist promotion of the city.
As Campos pointed out, “In this third edition of the forum, which will open a space for reflection on the current challenges of the international wine sector, the dominant needs and trends will be analyzed with a multidisciplinary vision in the areas of marketing and consumption, wine tourism and sustainability”.
Likewise, the mayor added it “New opportunities and changes in the business model will be detected; multidisciplinary insight will be provided by key agents; and successful knowledge and experience will be shared.”
“Aimed at an international audience, this meeting will address the challenges of the sector’s business model, which at this time will pivot on sustainability and marketing, with challenges such as sustainability, loyalty or the new market and opportunities for consumers.“, he detailed.
Like this, “Wine tourism will be addressed as a way to attract visitors and to strengthen and build brands, improve them and build new ones “. “Our support for wine tourism and wineries in the city is therefore intense our presence in this international wine forum also wants to be, since industry experts from many countries will come to Logroño “, highlighted the commissioner.
is The project has a municipal grant of 35,000 euros (provisionally approved by the local Board of Governors on 5 October), through the new edition of the tourism promotion program and relaunch projects of the Municipality of Logroño launched last June.
The This forum, of a professional nature and which will be held at the Delicatto Restaurant, will have an interesting program, which can be consulted on the wineland.es website, and can be followed both online and in person after registering in both ways at the previous page.
In the words of Juan Ángel Zubeldía, “is a space for reflection on the future challenges of the sector”, such as the needs and trends of the sector regarding marketing, consumption or wine tourism, or the change of the business model “. All of this, hand in hand with industry experts and professionals from eight countries: Spain, Italy, France, Monaco, Portugal, Mexico, Argentina and the United States.
As a novelty, the president of the Marketing Club stated that “during the day, Michel Rolland, one of the most influential oenologists in the world, will receive the ‘Wine Land Award’, which makes his work visible by stimulating others, after all the new generations of this sector. “.
After a A day made up of various presentations, round tables and networking, ‘Wine Land 2022’ will end with an exclusive tasting of nine international wines, which will be directed by Michel Rolland and Javier Ruiz de Galarreta himself, “a unique opportunity”.
Zubeldia pointed this out “The face-to-face of the speakers has been completely recovered and with the advice of a large group of experts who know the sector and its needs, we have sought innovation, providing new knowledge and solutions for this forum.”
“We believe it is time to add, share experiences, proposals and establish strategies that contribute to the reactivation of the business, also laying the foundations for the future growth of the sector. It is a great time to stop, see what those who are doing well are doing, learn, reflect and make strategic decisions that help us continue to grow.“, it’s over.
