The interesting sales strategy was celebrated by many followers and customers of the Australian convenience store.
The Redfern convenience store in Sydney, Australia developed an ingenious idea to keep your shelves from being placed the toilet paper, will be empty.
“For all our clients. We have toilet paper. And we are doing everything we can to keep them in stock for you, ”he announced with a video on his Instagram account.
In the video captured by Hazem Sedda, he shows the shelves with enough rolls of toilet paper but with a label that shows a strategic way to control the purchase of the star product during the pandemic.
“Toilet paper: 1 for $ 3.50; 2 for $ 99.00. (price in Australian dollars). Don’t be greedy. Think of other people, ”says the label.
The ingenious idea was celebrated on Instagram by many followers and customers of the store. “This is the only way you can control accumulators, great job Redfern Store,” “Brilliant,” were some comments.
Even a famous television presenter in Australia, Ben Fordham, congratulated the store for the sales strategy it used.
The advance of the Covid-19 pandemic has caused one of the most repetitive scenes in the world: customers have left the shelves of supermarkets and convenience stores empty.
This has been seen from the United States to Australia, including in El Salvador; Some experts maintain the theory of games: if everyone buys only what they need, there is no shortage. But if some people start panicking, the best strategy is to do the same to make sure we don’t miss out.
“I think it probably comes from the dramatic images spread on social media, which are very clear: the packages are very recognizable and have become a symbol of safety in people’s minds,” Steven Taylor, author, told AFP. from “The Psychology of Pandemics”.
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