In previous articles we have been talking about our applications or social networks that have emerged during confinement, such as TikTok, or controversies around some characters due to their change of residence to Andorra. These people are the so-called “influencers”, a new group that has emerged in the heat of social networks.
Power is Instragram, Twitch, Facebook or Tiktok are indisputable. They are entertainment platforms that have hooked millions of people and elevated those who create content, of all kinds, and publish it for their fans or followers. For months they have been creating a community that feeds each other, creating their own vocabulary and calling out to brands. And it is that companies have seen how these influencers are a spectacular tool to reach very defined audiences. It is not surprising, therefore, that this group of people, reduced since, like the great actors, it is very difficult to position themselves in these networks, they charge large sums of money to publish content.
Dulceida is one of the best known national influences for her work and dedication and for knowing how to connect with her followers
Some sums of money that are becoming higher and higher, and can lead to think about the famous “bubbles”. When will the influencers explode?
Experts in digital marketing point out that it will not only depend on them, but on the brands that use them. Companies are guided by the volume of followers that people have, so they propose collaborations without thinking if this influencer really has influence. Sometimes it has been seen that the money invested in an advertising campaign with a person has not translated into “sales clicks”.
Added to this problem is that more and more people want to achieve this “fama express”For which accounts are opened on social networks, in which they pay to have fake followers and attract the attention of brands. And it is not about getting a high number of followers and then doing business, but about having a profile that is influential while being natural.
All this is generating a satiety in the followers. The answer that influencers should give is know how to convert, since more and more young people grow up with this entertainment and will know how to distinguish between something original and a fake. Social networks must also be updated if you want to live in a digital world where everything is constantly changing. We could see it with the closure of Messenger or Tuenti and with the slaps of Facebook. Renewed or die.
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