The Influence of Sports activities Advertising and marketing and E-Sports activities in Taiwan: A Detailed Evaluation with Specialists

The final two episodes of the reside program “Dongzi Detective Bureau: Uncovering the Secrets and techniques of Occasion Broadcasting” co-hosted by Yang Dongyuan and Chen Jundai have been broadcast on Could third and Could fifteenth. In these two applications, we invited Huang Yu, professor of the Division of Sports activities Science at Tsinghua College, Xu Minghan, co-founder of Stancave, a Taiwanese sports activities e-commerce platform, Li Shizhen, chairman of the Taiwan E- sports activities and Sports activities. Enterprise Improvement Affiliation, and Yan Yan, e-sports anchor Legend Showdown. final years.

Sports activities advertising goes far and broad, let’s use “sport” to guide society!

The Paris 2024 Olympics will formally open in July Cannot wait to see Taiwanese athletes shine on the worldwide stage? In reality, behind the preparation for main sports activities occasions, “sports activities advertising” is an invisible hand that progressively brings sports activities nearer to folks’s lives, awakens folks’s enthusiasm and emotion, and brings magnificence and contact.

Professor Huang Yu from the Division of Sports activities Science at Tsinghua College defined that the explanation why sports activities advertising must be unbiased from the advertising subject is as a result of the “enterprise construction” and “product traits” of the sports activities business are comparatively particular. Professor Huang gave an instance, “For instance, if knowledgeable soccer sport begins at 5pm on a Saturday, the enterprise should promote all of the tickets earlier than the sport begins, in any other case the tickets will lose their worth. In addition to, everybody will need to have seen that. , Whether or not it is drinks, vehicles and even banks, many firms sponsor sporting occasions or skilled groups, so the way to appeal to funding and the way to collaborate with firms within the a really completely different advertising course of from conventional advertising.

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Xu Minghan, co-founder of STANCAVE, additionally stated that along with sponsorship, the so-called “sports activities IP” is the closest factor to folks’s every day life in sports activities advertising. IP usually refers to an mental property license (Mental Property). Minghan defined, “For instance, groups are IPs, skilled leagues are additionally IPs, or the Jones Cup each summer season and the Taipei Marathon on the finish of the 12 months is a sort of IP occasion. IP. For instance, Guo Meuchun and Lin Zhijie are all private IPs.”

Nonetheless, Xu Minghan additionally particularly stated that many individuals assume that sports activities advertising and sports activities IP are instruments for organizers to earn a living and earn a living, the NBA is not going to launch peripheral merchandise right this moment , you Should you do not see Jordan’s jersey or purchase Ohtani Shohei’s garments, the motion and the general public will lose many “factors of contact”; but when I stroll down the highway sporting the New Taipei Kings Jersey right this moment, I can prolong the motion invisibly.

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Gamer “PRO”!Overview of Taiwan e-sports

Once we speak about sports activities and sports activities tradition, in fact we can’t ignore the sports activities which have risen quickly lately – e-sports, and the wave of e-sports cracks that got here true. Particularly lately, many Taiwanese gamers have shone on the world stage and gained world championship awards in lots of main occasions together with “Legend of Duel”, “Hearthstone”, “Combating Twister 6” and so forth the event of e-sports in Taiwan.

Talking in regards to the improvement historical past of e-sports in Taiwan, the Chairman of the Taiwan E-Sports activities and Sports activities Business Improvement Affiliation stated that in 2016, e-sports was formally included within the schooling classroom system , and fostering e-sports. abilities started to enter the campuses; the next 12 months (2017) the “Sports activities Business Improvement Laws” have been revised, and e-sports was formally launched into the sector of the sports activities business “When the tutorial half is available in and the business For instance, Asian Video games 2018 and 2022 can have e-sports. sports activities stadiums, media, civil societies, and many others. I feel these are crucial forces to maneuver Taiwan’s e-sports ahead.

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Nonetheless, since “video games” are the idea of e-sports, many college students typically have too colourful concepts about e-sports. E-sports anchor Yan Youpeng additionally talked in regards to the coaching schedule of actual gamers, “They will begin particular person coaching at one o’clock within the afternoon, then crew coaching at three o’clock, perhaps 5 o’clock, after which overview and overview on the benefits and downsides of group coaching;

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In spite of everything, skilled gamers are “working”, however the time and content material are completely different. Chairman Li Shizhen additionally stated, “Identical to once we play basketball, it could be enjoyable to play twelve now and again; however when taking pictures turns into knowledgeable coaching, you’ll have to shoot a thousand instances a day, and it’s a must to continuously enhance your self within the course of, it’s not a lot enjoyable.

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However, the affect of e-sports remains to be very broad, whether or not it’s occasion broadcasts, reside content material, digital content material, and many others., it has an impression, and it has additionally affected many gaming communities and cultures. creation Throughout this system, President Li Shizhen expressed his emotions, “In fact, e-sports will not be solely the leisure of life, but in addition accompanies our progress course of. Identical to the aforementioned earthquake, it additionally happened from the massive machines within the early amusement parks. That is life for me.

Sports activities occasions are enjoyable, leisure, and life

In these two applications, we not solely need to information the viewers to know the impression of sports activities advertising and sports activities IP, but in addition hope to let everybody see the sports activities course of from ” seem” to “enterprise”. As a result of whatever the subject of sports activities, or any occasion huge or small, it’s actually collected progressively by a bunch of people that love that sport.

Lastly, that is the top of the sequence “Dragon Detective Bureau” If you have not seen the primary and second episodes but, please click on right here to study extra.New media and sensible expertise create infinite potential for Taiwan’s sports activities businessIn case you are very within the content material of the sequence, you’re additionally welcome to maintain being attentive to the social platform of the Sports activities Administration of the Ministry of Schooling;Dongzi Sports activitiesstudy extra about thrilling sports activities occasions and enterprise tales.

About “Dongzi Detective Bureau: Uncovering the Secrets and techniques of Occasion Broadcasting”

“Dongzi Detective Bureau” is a reside program produced by Dongzi Sports activities and Sports activities Imaginative and prescient of the Sports activities Division of the Ministry of Schooling This system is co-hosted by Yang Dongyuan, editor-in-chief of “Sports activities Imaginative and prescient”, and Chen Jundai, host the “Sports activities Imaginative and prescient Pa” podcast. enjoyable!

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