The Swiss watchmaker invites you to travel to the heart of the land of watches, in its manufacture in Le Brassus, which has been enriched by a building with futuristic architecture housing nearly 300 historic timepieces.
–Past, present or future? We immerse ourselves, we get lost in the spiral of time imagined by the architects of the BIG firm for Audemars Piguet. This extension of the historic buildings of the original factory in Le Brassus opened its doors yesterday, before opening them wide the next school year.
” OUR FILE – Audemars Piguet: All about the luxury watch brand
“We like to create something extraordinary, explains Sébastian Vivas, director of the house’s museum and heritage. We wanted to recall the complexity of a watch, a mixture of mastery and design, but through a new building, both invisible and unforgettable, respectful of the past and the landscape. We aspire to create a living place where we can share in an educational way, and also welcome watchmakers. ” This new futuristic museum traces not only the history of the brand behind the cult Royal Oak watch, but also, more broadly, that of the valley, one of the cradles of fine watchmaking
