The Impression of Sports activities Advertising and E-sports on Society: Insights from “Dongzi Detective Bureau”

The final two episodes of the reside program “Dongzi Detective Bureau: Uncovering the Secrets and techniques of Occasion Broadcasting” co-hosted by Yang Dongyuan and Chen Jundai had been broadcast on Might third and Might fifteenth. In these two applications, we invited Huang Yu, professor of the Division of Sports activities Science at Tsinghua College, Xu Minghan, co-founder of Stancave, a Taiwanese sports activities e-commerce platform, Li Shizhen, chairman of the Taiwan E- sports activities and Sports activities. Enterprise Growth Affiliation, and Yan Yan, e-sports anchor Legend Showdown. in style in recent times.

Sports activities advertising and marketing goes far and extensive, let’s use “sport” to guide society!

The Paris 2024 Olympics will formally open in July Cannot wait to see Taiwanese athletes shine on the worldwide stage? Actually, behind the preparation for main sports activities occasions, “sports activities advertising and marketing” is an invisible hand that progressively brings sports activities nearer to individuals’s lives, awakens individuals’s enthusiasm and emotion, and brings magnificence and contact.

Professor Huang Yu from the Division of Sports activities Science at Tsinghua College defined that the rationale why sports activities advertising and marketing must be unbiased from the advertising and marketing subject is as a result of the “enterprise construction” and “product traits” of the sports activities business are comparatively particular. Professor Huang gave an instance, “For instance, if an expert soccer sport begins at 5pm on a Saturday, the enterprise should promote all of the tickets earlier than the sport begins, in any other case the tickets will lose their worth. Apart from, everybody will need to have seen that. , Whether or not it is drinks, vehicles and even banks, many firms sponsor sporting occasions or skilled groups, so entice funding and collaborate with firms within the a really totally different advertising and marketing course of from conventional advertising and marketing.

Photograph credit score: TNL Model Studio

Xu Minghan, co-founder of STANCAVE, additionally stated that along with sponsorship, the so-called “sports activities IP” is the closest factor to individuals’s each day life in sports activities advertising and marketing. IP typically refers to an mental property license (Mental Property). Minghan defined, “For instance, groups are IPs, skilled leagues are additionally IPs, or the Jones Cup each summer time and the Taipei Marathon on the finish of the 12 months is a kind of IP occasion. IP. For instance, Guo Meuchun and Lin Zhijie are all private IPs.”

Nevertheless, Xu Minghan additionally particularly stated that many individuals suppose that sports activities advertising and marketing and sports activities IP are instruments for organizers to earn money and earn money, the NBA is not going to launch peripheral merchandise immediately , you If you happen to do not see Jordan’s jersey or purchase Ohtani Shohei’s garments, the motion and the general public will lose many “factors of contact”; but when I stroll down the street carrying the New Taipei Kings Jersey immediately, I can prolong the motion invisibly.

Photograph credit score: TNL Model Studio

Gamer “PRO”!Overview of Taiwan e-sports

After we speak about sports activities and sports activities tradition, in fact we can’t ignore the sports activities which have risen quickly in recent times – e-sports, and the wave of e-sports cracks that got here true. Particularly in recent times, many Taiwanese gamers have shone on the world stage and gained world championship awards in lots of main occasions together with “Legend of Duel”, “Hearthstone”, “Combating Twister 6” and so forth the event of e-sports in Taiwan.

Talking in regards to the growth historical past of e-sports in Taiwan, the Chairman of the Taiwan E-Sports activities and Sports activities Business Growth Affiliation stated that in 2016, e-sports was formally included within the particular training class system , and cultivating e- sports activities skills began getting into the campus; the next 12 months (2017) the “Sports activities Business Growth Laws” had been revised, and e-sports was formally launched into the sphere of the sports activities business “When the tutorial half is available in and a part of the enterprise coming in, and because the worldwide occasions develop afterwards it will likely be the important thing to recognition. e-sports stadiums, media, civil societies, and many others. I feel these are essential forces for e-sports in Taiwan to maneuver ahead.

Photograph credit score: TNL Model Studio

Nevertheless, since “video games” are the idea of e-sports, many college students usually have too colourful concepts about e-sports. E-sports anchor Yan Youpeng additionally talked in regards to the coaching schedule of actual gamers, “They will begin particular person coaching at one o’clock within the afternoon, then workforce coaching at three o’clock, perhaps 5 o’clock, after which assessment and assessment on the benefits and drawbacks of group coaching;

Photograph credit score: TNL Model Studio

In spite of everything, skilled gamers are “working”, however the time and content material are totally different. Chairman Li Shizhen additionally stated, “Similar to once we play basketball, it is perhaps enjoyable to play twelve every so often; however when capturing turns into an expert coaching, you’ll have to shoot a thousand instances a day, and it’s important to continuously enhance your self within the course of, it isn’t a lot enjoyable.

Photograph credit score: TNL Model Studio

However, the affect of e-sports remains to be very extensive, whether or not it’s occasion broadcasts, reside content material, digital content material, and many others., it has an impression, and it has additionally affected many gaming communities and cultures. creation Throughout this system, President Li Shizhen expressed his emotions, “In fact, e-sports just isn’t solely the leisure of life, but in addition accompanies our progress course of. Similar to the aforementioned earthquake, it additionally took place from the massive machines within the early amusement parks. That is life for me.

Sports activities occasions are enjoyable, leisure and life

In these two applications, we not solely wish to information the viewers to know the impression of sports activities advertising and marketing and sports activities IP, but in addition hope to let everybody see the sports activities course of from ” seem” to “enterprise”. As a result of whatever the subject of sports activities, or any occasion large or small, it’s actually collected progressively by a gaggle of people that love that sport.

Lastly, that is the top of the collection “Dragon Detective Bureau” If you have not seen the primary and second episodes but, please click on right here to be taught extra.New media and sensible know-how create limitless potential for Taiwan’s sports activities businessIn case you are very within the content material of the collection, you might be additionally welcome to maintain taking note of the social platform of the Sports activities Administration of the Ministry of Training;Dongzi Sports activitiesbe taught extra about thrilling sports activities occasions and enterprise tales.

About “Dongzi Detective Bureau: Uncovering the Secrets and techniques of Occasion Broadcasting”

“Dongzi Detective Bureau” is a reside program produced by Dongzi Sports activities and Sports activities Imaginative and prescient of the Sports activities Division of the Ministry of Training This system is co-hosted by Yang Dongyuan, editor-in-chief of “Sports activities Imaginative and prescient”, and Chen Jundai, host the “Sports activities Imaginative and prescient Pa” podcast. enjoyable!

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