The Impression and Emotional Value of Pastel Colors in Samsung’s Galaxy Z Fold 5 and Z Flip 5

SEOUL, KOMPAS.com – Samsung has officially released its newest folding cellphone duo, the Galaxy Z Fold 5 and Galaxy Z Flip 5. Both come with pastel-themed colors this year.

The Samsung Z Flip 5 has a choice of Mint, Graphite, Cream and Lavender colors. Mint was chosen by Samsung as the hero or flagship color for the Galaxy Z Flip 5. Meanwhile, the Galaxy Z Fold 5 has a choice of Icy Blue, Phantom Black and Cream colors.

The choice of color is not arbitrary. Samsung conducted a series of studies to determine the color of the Galaxy Z Fold 5 and Z Flip 5.

Also read: Try the Flex Mode feature on the Samsung Galaxy Z Flip 5 which is suitable for multitasking

Samsung’s Head of CMF (Color, Materials, Finish) Design, Hyoung Shin Park explained that the design of the Galaxy Z Flip 5 and Galaxy Z Fold 5 wants to give an impression and emotional value from a consumer perspective.

Park is responsible as a specialist in color, material, and final determination to complete the design appearance of the device, before it is released.

According to Park, the pastel colors carried by the Galaxy Z Fold 5 and Z Flip 5 want to give the impression of nature, more specifically “future nature”.

“(We) use vibrant colors to be similar and in line with nature,” explains Park.

Each color also has its meaning and analogy. Mint color, for example, is analogous to the elements of water and air. While the color Icy Blue, represents the element of ice.

“Refreshing colors like elements of water, air, forest, and so on. For the color theme itself, we also use environmentally friendly and recycled materials,” he added.

Also read: 5 Excellent Features of the Samsung Galaxy Z Fold 5, Not Only a Slimmer Design

Samsung says the Galaxy Z Flip 5 and Galaxy Z Fold 5 use a variety of recycled materials. For example, using aluminum and glass pre-consumer recycled materials from unused fishing nets, water barrels, bottles made from PTE (Polyethylene terephthalate).

There are also accessories that are also made from environmentally friendly materials, such as the material for device accessories that are presented such as the Flap Eco-Leather Case for the Galaxy Z Flip 5 and Eco Leather Case for the Galaxy Z Fold 5.

The packaging box uses 100 percent recycled paper, 100 percent recycled paper for the front and back screen protectors of the device.

Galaxy Z Fold 5 and Flip 5 specifications

The Samsung Galaxy Z Fold 5 and Z Flip 5 can be ordered in Indonesia until August 17. Each folding cellphone brings increased specifications and features, compared to its predecessor.

For example, the Galaxy Z Flip 5 now has a larger cover screen (secondary screen) than the Galaxy Z Fold 4. Full specifications can be seen in the article. “Specifications and prices for the Samsung Galaxy Z Flip 5 in Indonesia“.

Meanwhile, the Galaxy Z Fold 5 now has a new hinge that makes the device tighter when closed. This folding screen phone is also “mastered” by a new chipset, namely Snapdragon 8 Gen 2 for Galaxy. Full specifications can be seen in the article “Specifications and prices for the Samsung Galaxy Z Fold 5 in Indonesia“.

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2023-08-02 02:30:00
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