Team Jumbo-Visma, the renowned cycling team from the Netherlands, has always been known for its innovative approach in cycling. Recently, the team made headlines yet again when they rode with unique Lazer helmets during the legendary Paris-Roubaix race. This technology-driven team is no stranger to trying out new equipment to optimize their performance, and their latest helmet choice certainly caught the attention of cycling enthusiasts all around the world. In this article, we will explore the reasons behind Jumbo-Visma’s bold move and the impact of these distinctive helmets on their performance in one of the toughest races in the professional cycling calendar.
Helmet manufacturer Lazer emphasizes the importance of wearing a bicycle helmet, stating that their brand is secondary to the protective benefits. With a history spanning over 100 years, Lazer knows what it takes to keep cyclists safe. Their partnership with Team Jumbo-Visma provides an opportunity to raise awareness of wearing a helmet during a major WorldTour race. However, Lazer’s message does not only apply to professional cycling but to all cyclists worldwide, from kids biking to e-biking. Lazer’s CEO, Sean van Waes, states that they would rather see more bicycle helmets sold worldwide, even from other brands, as the ultimate goal is to protect cyclists and their health.
Lazer and Team Jumbo-Visma have worked together for several years to develop the best protection through bicycle helmets, conducting rigorous testing and research. The team fully supports the message of wearing a helmet and is determined to use its authority to raise awareness of the issue. General Manager Richard Plugge acknowledges that wearing a bicycle helmet is not yet commonplace outside of professional cycling, despite its ability to prevent significant injuries. By raising awareness as a successful team, they hope to make wearing a helmet self-evident for all cyclists.
In conclusion, Lazer and Team Jumbo-Visma prioritize the importance of wearing a bicycle helmet for protection and encourage everyone to wear one regardless of brand. Their long-standing partnership and commitment to developing the best protection demonstrates their dedication to keeping cyclists safe. By raising awareness, they hope to make wearing a helmet a standard practice for all.
In conclusion, Team Jumbo-Visma’s unique Lazer helmets not only caught the attention of spectators during Paris-Roubaix, but also showcased the team’s dedication to innovation and performance. With the iconic cobblestone terrain that this race is known for, Team Jumbo-Visma proved they were ready to take on the challenge with their sleek and aerodynamic helmets. As we eagerly await next year’s race, we can only wonder what other innovative gear Team Jumbo-Visma has up their sleeves to help them secure victory.
