Whether the choice of a simple X will help in this? “The name is very important, the name is the brand, and it is not that original,” says Van Dyck. “Moreover, she doesn’t speak very well, while the phonetics of a brand name are important.” For those wondering what “tweets” will be called from now on, Musk already has an answer. “X’s,” he responds on Twitter.
“The memory and fame associated with the name also play a role,” Van Dyck continues. “A lot of controversy arose around the party name “S.PA” that changed to “Vooruit”, and that remains with the name. Or look at the controversy surrounding AB InBev’s American beer Bud Light, which used the transgender TikTok star Dylan Mulvaney (26) for a promotional stunt.
According to Professor Van Dyck, the logo is also not very original. “It reminds me of the old “x” in the logo of the bank Dexia.” Twitter users are also not impressed by the logo, and come up with original designs themselves.
2023-07-24 18:39:00
#Experts #change #Twitter #Risky #reverse #image #damage
