In October 2018, the Movistar Arena in Bogotá opened its doors, which has contributed more than 445 billion pesos a year to the entertainment sector and 800 to 1,000 jobs have been generated per event.
Since October 3, 2018, the date on which the doors of the venue opened, in Bogotá the average participation of international artists has been 63 percent, likewise, the popularity and reception of national artists increased by 13 percent from 2018 to 2022, with an average participation of 41 percent.
According to Fabián Hernández, CEO of Telefónica Movistar Colombia, “in addition to the value of the brand, visibility and experience and interaction with fans, it has been possible to promote the development of culture and entertainment for the city and the country. He showed that not only can things be done at a very good level, but also on a large scale and with great benefits for the area,” he stated.
By 2024, the Movistar Arena plans to hold between 120 and 130 public events, in 2023 there will be 100 and it also hopes to develop a payment platform for its attendees and thus elevate the internal consumer experience.
“Everything has been a curve, in 2018, when we opened we had 28 events; 65 in 2019; but in 2020 and 2021 pandemic, in 2022 we had 82 presentations and this 2023 we are going to close with 100. The curve has been increasing and That speaks very well not only about the country, but about the quality of the venue that is the Movistar Arena because we have had artists who had never come to Colombia and performed at this venue,” said Luis Guillermo Quintero, General Manager of the Movistar Arena.
Since 2019, the entertainment sector increased its contribution to the Gross Domestic Product (GDP) of Bogotá to 6 percent.
At the national level, the sector showed 2-digit growth in the national economy (except for the pandemic period), reflecting a constancy in the increase in consumption of this item and in the behavior of the audience.
In addition, 800 to 1,000 jobs have been generated per event, and the percentage of opportunities by gender has been balanced by almost 50 percent.
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2023-10-11 00:18:11
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