EARN FROM “SPAM”: An influencer’s biggest advantage is that we don’t think about them making money from us, writes commentator in VG, Selma Moren. Photo: Screenshot, Snapchat
The influencers make money from pointless snaps from the Kaffebrenneriet and the airport. But how does it affect us?
Published:
Less than 20 minutes ago
This is a comment. The comment expresses the writer’s position
Pictures from an airport. The menu at a restaurant. Five almost identical selfies in a row. More than fifty “snaps” over there, through which you squeeze in a zombie-like fog.
“Why am I looking at this rail?”
The thought hits you as you get up from the sofa, with the mobile phone still warm in your hand.
You are ashamed, that time has flown by, that you have become so involved in something you don’t really care about.
At the same time that you have wasted part of the afternoon, someone else has earned sums described as “staggering”.
How often do you feel “hooked” on influencer content?
How often do you feel “hooked” on influencer content?
VG wrote this week about influencers who earn fat on Snapchat, if they only post enough snaps every day.
The app obviously wants the user to stay in there for as long as possible, so that we are exposed to their ads.
So it’s not just Sophie Stray Spetalen or Oskar Westerlin’s passion for the buns at Kaffebrenneriet that makes them post pictures of every pastry they can find. Nor that David Mokel looks like he’s trying to recreate a kind of “speed bump minute by minute” – only with himself.
Yes, we like to follow influencers, and it can be great entertainment, that. But honestly: Who needs 256 photo updates from someone’s pretty normal life, on a Tuesday afternoon?
also read
This is how much influencers can earn on Snapchat: – Absolutely staggering
A cup of coffee, a half-eaten pastry or a face without make-up from the sofa.
The Swedish influencer Lisa Borg tells VG that she earns 3,500 Swedish kroner a day by posting 50 snaps. In December, she expects to earn 90,000 on Snapchat.
She believes that the influencers who post the most snaps will be able to earn around NOK 360,000 a month on Snapchat alone.
It is not a criminal act. But we who are watching will know.
Because even though many people think of influencers as someone doing some nonsense, in reality many of them are powerful business owners.
In 2022, Sophie Elise’s company had Steen Isachsen revenues of 7.3 million, for example.
Influencer Lisa Borg together with her husband Henrik Borg. Photo: Naina Helen Jåma / VG
An influencer’s biggest advantage is that many of us don’t think about them making money from us – because we don’t think of them as sellers. But as something familiar. Maybe even as a friend.
So – what we know deep down is not important – but what we feel when they appear in our “feed”.
Why: Sophie Elise isn’t just advertising her new mascara. She tells about it as if she were tipping off a good friend. And she shares screenshots from followers who warmly talk about how incredibly good it is.
“Dear Sophie, it’s the best mascara I’ve tried!”
It could have been written by a PR consultant, for all we know – the important thing is that we devour it. And most of us are actually not much better off than that we get a bit of a craving for that mascara. Consciously or subconsciously.
Influencer Sophie Elise Steen Isachsen. Photo: Andrea Gjestvang / VG
Influencers are primarily salespeople. They don’t care about when you should go to bed at night and stop scrolling, or how to avoid difficult feelings by numbing them with someone else’s social media junk.
It is you and I who must have a relationship with when we are entertained, and when we are exhausted.
This is perhaps what will become important in the years to come, when we talk about children and young people on social media. It will be a screen, so the question then is how we use it – when our attention is being torn from all sides.
Photo: Emilie Holtet / NTB
Professionals call it the attention crisis. Young people struggle more with reading books or just longer texts. Perhaps not so strange, when we are constantly interrupted – and takes an average of 23 minutes on regaining the same concentration as we had before the phone rang.
The impressions we are bombarded with also trigger the reward center in the brain our. It works best to get us hooked, if the rewards only come occasionally. This is where the TikTok algorithm is good – it sends us some videos it knows we like, and some we’re not too keen on.
Then we continue to “scroll”, hoping to soon be rewarded again. A bit like he or she you fall in love with, who only occasionally replies to your SMS.
Bingo, you’re hooked!
That’s why you lie on the sofa and tire yourself out with endless meaningless pictures of some influence you might even find a little annoying. Not because you are lazy or stupid.
Maybe just a little inattentive to what’s really going on.
By all means: Enjoy cat videos and long Snapchat stories when you have the time and desire. But also remember who benefits from it.
- Oskar Westerlin is affiliated Max Social, which is a wholly owned profile agency in VGTV AS. VG’s editorial assessments are made independently of this. The editors are free. An overview of bindings for profiles who do assignments for VG is located her.
Published:
Published: 26.12.23 at 13:22
2023-12-26 12:22:42
#Comment #influencers #minute #minute
