The success of the movie Barbie by Greta Gerwig has led to increases in views on several related music videos, including “Barbie Girl.”
According to VEVO data, the music video for “Barbie Girl» tripled its average number of daily views in the week after Barbie’s theatrical release. The video, which joined the billion-view club of YouTube last year, it was already a classic international hit. Its sudden increase to three times as many views, even without appearing on the Barbie soundtrack, shows us just how big Gerwig’s film has become.
Barbie has received special praise for her musical supervision. Songs featured in the film include new tracks from artists like Lizzo, HAIM y Charli XCX. «Barbie World» by Nicki Minaj e Ice Spice has amassed 41 million views on YouTube, while Dua Lipa’s “Dance the Night” has reached 57 million views.
Those music videos debuted weeks before the premiere of Barbie, but the most recent releases of the film’s soundtrack have made their mark on the YouTube music charts. With 16 million views in its first two weeks, “What Was I Made For” by Billie Eilish debuted at number 69 in the ranking of the most popular songs worldwide.
YouTube has discussed how its cross-functional approach has elevated viral tracks (such as Miley Cyrus’ “Flowers”), and that phenomenon is playing a significant role in views for music-related music videos. Barbie. Viewers who come to YouTube for a review or bass performance are encouraged to stick around and explore the platform’s library of official music videos.
2023-08-07 20:52:22
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