Rome, 1 Sept. (Adnkronos) – For 100 euros activated in the extended chain of e-commerce and digital retail in Italy, 248 are generated in the rest of the economy. It is among the results of the new study carried out by The European House-Ambrosetti in collaboration with Amazon and presented today at the Cernobbio Forum. But e-commerce also generates work and skills, as demonstrated by the multiplier in terms of employment, highlighted in the study. For every 100 work units generated directly by e-commerce and digital retail activities, an additional 141 work units are activated. In fact, thanks to the opening of the online sales channel, the study shows that 20% of companies have hired new highly specialized professional figures.
2023-09-01 12:58:06
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