The traditional marketing has been a resource widely used by companies, businesses and platforms to grow and improve their productivity and efficiency. However, with the advent of technology, a new tool appeared, known as digital marketing.
To carry it out, you just have to make the most of all the resources that the digital world offers. You can use text messages, emails, social media, advertisements and advertisements in applications or web pages, among others.
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What are the uses of digital marketing?
The objectives of the marketing digital They can be very varied, and it will have to do directly with the type of business in question, what are its objectives and the purpose of the campaign.
Among the main uses, the following stand out:
Increased sales of a product and / or service. It seeks to generate greater consumption by customers. Generally, campaigns with offers or promotions are sent, accompanied by messages encouraging users to take advantage of the advantages when buying.
You can also introduce a new product or service that enters the market. Massively advertised for customers to discover the latest release.
Submit free trials, limited in time, so that potential clients know an application or a service. If they find it useful, they will be able to hire it completely.
Search for new users or subscribers to a blog or newsletter.
There are more uses available, always keeping in mind what the goal is.
The traditional marketing has been a resource widely used by companies, businesses and platforms to grow and improve their productivity and efficiency.
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How to develop digital marketing?
The channels to carry out the digital marketing is varied. However, they are focused on mobiles. These devices have more and more uses, and practically everyone has their own personal mobile.
The SMS marketing It is an idea, although e-mails can also work. Text messages are superior, since they have higher open rates, due to their instantaneousness and speed of reading. Emails run the risk of falling into SPAM.
The social media appear as an important means to develop digital marketing. They allow you to create a lot of content, a massive reach to the public and a round-trip interaction with users.
Finally, the advertisements or advertisements they are also used, although with a special method. They are usually incorporated into applications, such as video games, or as a complement to web pages.
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