The Impact of Chiara Ferragni’s Instagram Post on the Digital Community and Balconists

The “balconists” are a particular species that populates social networks: they are those profiles that, when a very famous person publishes something provocative, punctually get on the balcony, that is, they respond to the post more or less always with the same words: «Oh, now I’ll get the popcorn and wait for the comments».

Well. A couple of days ago, Clare Ferragni she took a picture of herself in her underwear and put it on Instagram, with her breasts covered by four fingers and standing in front of the mirror. So the balconiesists immediately bet on the indignant reaction of the “boomers” (those born more or less between the 50s and 60s). “I foresee herds of shocked and mumbling boomers,” wrote Andrea Presti, for example. And instead.

mumbling

Scandalized even if not muttering were many little girls. Like the eleven-year-old riding champion G., who while admitting that she buys various things signed by Ferragni («notebooks, swimsuits, clothes») commented as follows: «What is the message for us little girls? That to get noticed we have to get naked? I don’t find that a good message to send.” But the beating, unexpected from the balconiesists, came just below: “My mom – continues G. – is 34 years old … if she put a photo like this I would feel terrible, I would think that I should be ashamed of her behavior”. Another girl @debs.carloni.97 writes: “If I saw my mom doing such a thing, I’d be shocked”.

And therefore: it was not the elderly people of the “buongiornissimo caffé” or those of Facebook (more or less seen as guests of a retirement home) to beat Ferragni. It wasn’t so much the mothers who were scandalized as the daughters. The younger ones. For heaven’s sake, there have been some boomers who have cried out “bad example” and then one wonders: Chiara Ferragni’s thirty-six years is enough to start giving “good advice” because “she can no longer set a bad example”, as sang De André? Or will it be that the Think freethe sentence that she exhibited pinning it on one of the dresses worn in the last Sanremo, turns against you if you are a mother? Many comments have associated her body with that of a mother, therefore with the possible reaction, in a few years, of Leone and Vittoria, the children she had with Fedez. «La Vitto – writes G. – she will be my age in not so many years and these are photos that remain forever on the internet, I don’t think it’s something to be proud of».

digital community

George Bernard Shaw said that «Young people are forgiven everything». And he added: “But they don’t forgive anything.” And so, another of the revealed truths of this great digital community in which we all more or less find ourselves living, is that there will always be someone younger than you. Someone who reminds you that you are no longer a little girl, simply because you are his mother’s age, even if you are beautiful, still thirty and very rich. The rest of the comments were divided between «horrendous photo» and a quote from Combat Pop, piece by the band Lo Stato Sociale, which can be summed up in the refrain “But what’s the point?”. And perhaps the most original thing was thought by @esteticaelena, who candidly observed: «They blocked my profile for a photo like this. Because I’m poor like m…”

Chiara Ferragni’s answer

The influencer’s response took a few hours to wait: directed at the young commentator, it was not conciliatory: «The message for everyone, girls and not, from me is very simple: no one can judge us or make us feel wrong. Do puritans get angry? Well».