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About $516 billion is spent annually on media advertising around the world.
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In 2021, the United States was the largest advertising market in the world.
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In Latin America, Brazil is one of the greatest exponents in the industry.
Advertising continues to be a great tool for brands to convey an acceptable message and promote their products. But many times this marketing ploy can draw criticism online, such as ads by a company that prescribes the controversial injectable weight-loss drugs Wegovy and Ozempic that are located in a New York City subway station, and is sparking outrage. among the spectators.
The importance of the advertising industry can be seen reflected in the spending in the global market, where a study carried out by eMarketer highlights that this industry generates millions of dollars, and around 516 billion dollars are spent annually on advertising in the media.
After this definition, data from Zenith show that North America is the main focus of investment in the sector, where the United States alone is the largest advertising market in the world, with spending that exceeded 240 billion dollars.
For its part, Mexican spending on advertising will reach 100,140 million Mexican pesos in 2021. This represented an increase of around 19.5 percent compared to the investment registered in this sector during the previous year.
Ad
Taking to social media, a TikTok user saw ads for a company that prescribes the controversial injectable weight-loss drugs Wegovy and Ozempic in a New York City subway station, and it’s sparking outrage among viewers.
The criticism comes after the drugs, known to be used among Hollywood celebrities, were shown to trigger a deadly side effect in a study published last month.
After the advertising campaign, the TikToker Sara Morano He showed the ads for the company called Ro, pasted on the walls and on the beams, which he wrote were in the Times Square subway station.
The ads consist of a publicity photo, showing someone injecting himself in the belly, while another snapshot on a different wall shows a man injecting himself into the arm.
The woman mentioned to local media that she decided to film the ads and post them on TikTok because of their messages, particularly the photos of the models using the needle to inject themselves.
video/7215725696579128619" data-video-id="7215725696579128619">@smoranooo Not only do we advertise prescription drugs in the US we paper the stairs of the train with them #ozempic #wegovy #nycsubway ♬ I been drinking – Rea
“The ads contain very few words that you can read as you walk by, so I felt like they were subconsciously trying to sway people toward the product,” Morano wrote.
“I felt empowered for myself and others by putting these boards on TikTok where we would have a forum to discuss what they meant and accept or reject the ideas being posted about weight, body image and medication use,” she said.
It’s worth mentioning that Ro is just one of many providers who can give you access to these weight-loss medications, describing itself as a “direct-to-consumer telehealth company that handles everything from diagnosis to convenient delivery.” of medicines”.
The video went viral to the point of generating several comments from Internet users.
“Ads like this feel unethical and I don’t know if it should be legal,” lamented one viewer.
Another wrote: “And people wonder why America has a problem with prescription drugs and companies can advertise to the public.”
“It’s the 90s again,” someone else observed.
In recent months, injectables have come under fire for their rampant use and potentially harmful side effects.
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