Par Marie-Charlotte Nouvellon
Published on June 14 22 at 4:00 PM
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They are today, perhaps a little more than usual, treated as VIDs, “very important donors”. In a decor “almost as good as in Cannes, with the sea not far moreover” the volunteers have fun, French Blood Establishment from Havre (Seine-Maritime) a rolled out the red carpet in front of his door to welcome the stars of the day.
Launch a dynamic before the summer
The communication operation, developed on the occasion of World Blood Donor Day, does not stop there. After each donation, participants receive a small star to autograph before placing it on the “wall of fame”.
–In the pedestrian streets, the device catches the eye, and a few last-minute donors have crossed the doors of the establishment unexpectedly. “The objective is to mobilize donors the same day, but also to have repercussions the following days and weeks, explains Michel Randou, president of the Departmental Union for voluntary blood donation. Already this morning, those who could not give immediately made an appointment. The important thing is to create a dynamic for the future, before the summer when we know that the reserves are low. »
As a reminder, anyone between the ages of 18 and 70 and weighing more than 50 kilos can give blood unless there is a contraindication such as fever, a tattoo, a piercing or a recent dental operation or even some travel. To find a collection, a donation point or any other information, click on this link.
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