He has been immersed in the world of advertising for more than 30 years, for which he put aside what he loves most: music. And for this 2022, the singer-songwriter Juan Manuel Oleagoitia He has decided to resume what he loves so much, although he has been doing it since 2021. His voice resonates every time Barcelona plays, because among the fans’ topics is Give it, give it, Barcelona.
He wrote again, but something singular: “I didn’t like to write very much in the air; I never wrote that about ‘how beautiful the moon’ (…); That’s why I don’t write anything.” And from among those compositions emerged The ideal woman, which he currently promotes.
Barcelona: Songs and goals of the idol
He has not moved away from what football is with The ideal woman, because she says that all her friends are soccer fans. “I told them: ‘I’m going to compose a song for you,’ but since I’m always joking around, they didn’t believe me. And I told them: ‘Yes, believe me, because I’m going to do it’ (…). And the woman who likes soccer, drinks beer, and apart from that is a very tender and very feminine woman and worthy of the greatest respect, seemed to me to be a rather unique and interesting theme. Well, I did it…”, comments Oleagoitia, who was born in Lima and lives in Guayaquil.
https://www.youtube.com/watch?v=IiozVyFpvkw
The 68-year-old artist says that he left music as a result of the success of Give it, give it, Barcelona. He believes that this issue led him elsewhere. “The advertising agencies began to be interested in me because perhaps they took the success of the Barcelona song as a new concept of advertising music, I think; I dare say that. I never thought of working in advertising, I never thought that an advertising agency would call me and give me a job (…); to the extent that I stayed to live here and set up a recording studio dedicated entirely to advertising audio, and it’s been more than 30 years…”, says the Spanish nationalized singer.
The ideal woman, he says, is a sample of what he is doing regarding music. In March, he must deliver eight songs in New York, United States, to an artistic promotion company. “That was my commitment when I was (there) in November (last year). I spent a week there doing some promotion and they were very happy with me and they proposed this, that by March (of this year) I must deliver an album of eight songs, and within those logically it is The ideal woman”, explains Oleagoitia, who has written songs for her daughter Olga Mariawho is also a singer.
Calm and positivity in the face of the coronavirus, advises the singer Olga María
The musical genres of these eight themes will be varied; among them there is a waltz, the first one that he writes and that he is just going to premiere it. It will be held in Lima, under the direction of Ernesto Hermoza. Of that group of themes, this waltz will be the only one that will be performed outside of Ecuador; the others, in Ecuadorian territory. “Of these eight songs, seven arranged and directed by me, and one arranged and directed in Lima”, he points out.
With this step in music, he claims to feel “like a child with a new toy.” “When you have something stored in your soul for so many years and you get to take it out, that gives you life, it gives you energy, it fills you with hope; and that is what I feel now, I feel with the same illusion of the first day, and that is very nice…”, he assures.
“I was born a composer,” says Oleagoitia, who says that Give it, give it, Barcelona He wrote it when he was 14 years old and before that he was already composing with age-appropriate themes. “When I wrote Give it, give it, Barcelona, there the little piece of paper was kept in a drawer. I’m talking about the year 68, and it just came out in the year 84, which was recorded here in Guayaquil”, he comments.
Then he sent the song recorded on a cassette with his mother, who is from Guayaquil. “I told her: ‘Mom, see what you can do in Guayaquil with this.’ But my mom didn’t know people at the club. It was where a man known to the family, Mr. Francisco Feraud, who was the president of a record company, Fediscos, of which I have the best memories (…). Francisco told him: ‘Don’t show this to anyone. We have to bring him (Juan Manuel)’. And I came for three months, which was the reasonable time to produce a song (…), leave it well positioned at the media level and leave the country to see if I was lucky enough to make the song hit (…). And I didn’t leave anymore (he didn’t return to his native Lima)”, he says.
Barcelona fan
He remembers that from a very young age they brought him to Guayaquil, from January to March, and it coincided with the Copa Libertadores, in which the yellow team participated. His uncles took him to the stadium, but the anecdote is that none of the members of his family was a fan of Barcelona, but of others. When he returned to Lima, he told his friends that there was a team called Barcelona, that the jersey was yellow, that it was the most loved team in Guayaquil. “I think I was the first promoter of Barcelona in Lima,” he says with a laugh.
“It got to me, because Barcelona has something very special, I don’t know how to explain it, only those who carry Barcelona in their hearts can understand what I’m saying; it is something inexplicable, it is a social phenomenon; more than a football team, it is a social phenomenon (…). Barcelona stuck in my heart and, as I always expressed myself musically, that’s where the composition came from. I never thought that it would last over time as it has…”, he maintains. (E)
–