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The Idea Factory 2024 | Mediapart

Necessary for operation
of the site or application

Subscriber connection, anonymized audience measurement, sending push notifications, monitoring outages, highlighting our services: these tools are necessary to monitor the activity of our services and their proper functioning.

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  • Authentication cookies : subscriber connection.
  • AT Internet : anonymized audience measurement
  • Displaying multimedia editorial content : videos (YouTube, Dailymotion, Vimeo, INA), social networks (Facebook, Twitter, Instagram, Pinterest), documents (Scribd, Document Cloud, Slideshare), sounds (SoundCloud, Spotify, Deezer), maps (Google Maps, Mapbox, CartoDB, uMap), infographics (Highcharts, GitHub, Datawrapper, Flourish, Infogram, ThingLink, jQuery, Google Fonts, Bootstrap), live blogs (24liveblog, CoverItLive), help with integrating media into Journal and Club publications (Embedly).
  • Typeform : optional questionnaires to collect reader feedback on our digital products.
  • Datadog (website only) : technical indicators and load balancing.
  • Selligent (website only) : communication with the subscriber, highlighting services, offers and benefits.
  • Batch (app only) : sending push notifications and in-app messages.
  • Firebase Cloud Messaging (app only) : required for push notifications to work on Android.
  • Microsoft App Center (app only) : application update and crash tracking system.

These tools allow us to collect statistics on site and mobile application traffic to understand usage, detect potential problems and optimize the ergonomics of our products.

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Here are the third-party tools included in this category:

  • AT Internet : audience measurement linked to subscriber ID.
  • CrazyEggs (website only) : customer journey analysis.
  • Nonli (website only) : allows our social media team to publish Mediapart content on social media.

There is no advertising on Mediapart. But we promote our content and services on other sites and social networks. To do this, we use technologies made available by certain advertising companies.

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Here are the third-party tools included in this category:

  • Facebook (on the website only) : audience targeting on social networks to promote Mediapart.

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