IAA Latam will be the first meeting point on the continent dedicated to marketing, communication, advertising and digital professionals working on pan-regional projects.
The International Advertising Association (IAA) relaunches its operations in Latin America and becomes an open and dynamic space to establish, foster connections and networking between the different market players. Also, Alberto FernandezCEO and founder of Normmal, has been appointed Vice President of IAA Global and IAA Latam.
IAA Latam will be the first meeting point on the continent dedicated to marketing, communication, advertising and digital professionals who work on pan-regional projects.
In the era of the metaverse, of the new formats and challenges of communication and marketing, a new Vision of the professional association of advertising in Latam. That is why it is important to reinvent yourself to continue providing a quality service in an increasingly competitive environment.
Alberto Fernández, new president of the IAA Latam
On the other hand, the new president of the IAA Latam, Alberto Fernandez, will be responsible for creating the ties to establish the new synergies for this new challenge. He has extensive experience in international communication. Before founding his own international company, he worked in management positions for 3 of the 6 largest communication groups in the world, being responsible for global client campaigns in more than 100 countries on 5 continents.
«It is an honor and a great responsibility to lead the rebirth of IAA in all of Latin America; a market of more than 600 million people and hundreds of thousands of creative, media, and digital agencies, academic institutions, platforms, and offline and online media,” he says. Alberto Fernandez.
«We are sure that all of them will find in IAA Latham the place to grow, learn, teach and show yourself to the world thanks to initiatives such as events or professional and educational development programs that we are preparing», he adds.
IAA was founded in 1938 in New York. and represents all facets of the traditional and interactive marketing industries with more than 4,000 members in 56 countries. In recent years it has played an important role in supporting key initiatives within this industry, such as freedom of expression, self-regulation, responsible advertising and training.
The IAA begins its activity with a diverse teama staff equipped with the data and knowledge necessary to represent your interests, plan global strategies and achieve the objectives planned for the growth of the sector and the industry in the area.
The board is made up of the following members: Paola Zingman, treasurer; Jose Escobarsecretary; David Lagevice president of strategy; Marcelo Cacciola, vice president of events; Y Alex Waismanvice president of members.
