A new Lyst Index ranking has unveiled the hottest brands of the summer. So much can be said: the currently hottest label has long since conquered the fashion hearts of stars like Kylie Jenner and Beyoncé – so it was only a matter of time before it could also be seen in our wardrobes.
When it comes to fashion, it feels like there are new trends, colors and cuts to watch out for almost every day. It is therefore not always easy to pay attention to what we wear when, how and where. To give us a little help here, the Lyst Index – a quarterly ranking of the hottest brands and products in the fashion industry – selects the best brands in the world.
This is the hottest brand in the world
This summer Lyst names the Spanish brand Loewe as the hottest fashion brand in the world right now. As one of the oldest luxury brands, the brand experienced a renaissance under the British creative director Jonathan Anderson and took first place in the renowned ranking for the first time this year. Just this quarter, the brand’s online searches are up 19%!
A possible reason for the hype around the brand could be the Loewe Anagram tank top, which is considered a star favorite and already worn by celebrities like Kylie Jenner, Rihanna and Dua Lipa was carried. In fact, the tank top has been so popular in recent months that it’s the number one most popular product on the Lyst Index today.
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But other cult products of the brand are currently among the absolute fashion must-haves. For example the Loewe Raffia Tote Bag, a trend product that made it to fourth place among the most popular products in the Lyst Index. Or the XL floral sunglasses, celebrated by it girls like Sofia Richie Grainge as THE summer accessory par excellence.
Pop icon Beyoncé is also a big Loewe fan. For her spectacular Reinaissance World Tour, the singer wears several tailored outfits from the brand, including a sheer sequined jumpsuit with hand motifs covering only the essentials.
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The top 10 hottest brands
Versace, Bottega Veneta, Saint Laurent and Dior also have positives to report, all climbing into the top 10 hottest brands in the world. So if you want to hit the mark in terms of fashion this summer, you should use the ranking as a guide when making your next luxury purchase:
Loewe
Prada
Versace
Miu Miu
Bottega Veneta
Valentino
Saint Laurent
Moncler
Gucci
Dior
2023-07-24 09:49:25
#DAS #trendiest #brand #world
