The 28th World-OKTA Convention, which took place from October 28 to November 1 at the Austria Center in Vienna, ended with great success. As part of the convention, the Korea Business Expo was held in Europe for the first time and achieved record results.
The goal of many of the hundreds of South Korean companies present was to enter the European market and this was successfully achieved during the two days of the Korea Business Expo. The Expo recorded more than 4,807 export consultations. A total of 213 memoranda of understanding were signed with a total of 246 billion Korean won (approximately 164 million euros).
Not only giants like Samsung and LG (who presented their entire product range in Austria for the first time) were there with their innovations, but also many mostly small and medium-sized companies who presented their products and innovations in Europe for the first time at over 450 stands.
At the initiative of World-OKTA Chairman Jong-Bum Park, the founder of the Korea Business Expo and the managing director and founder of the Vienna-based Youngsan Group, Korean companies received a unique platform for their products and present their services to an international audience. . Jong-Bum Park, who has lived and worked in Austria for decades, has established this successful expo in Vienna as an important bridge between Korean and European companies.
More than 5,000 visitors came to Vienna for this event: including high-ranking Korean government officials and businessmen, as well as top customers. 4,807 export consultations were made during the Expo.
At the opening of the Expo, the actress Ewa Kasp skillfully led the event, presented the highlights and gave interesting insights into the various contributions. On behalf of World-OKTA, she sincerely thanked KB Kookmin Bank and the Vienna Tourist Board for their excellent cooperation.
Korean areas such as Gyeongsangbuk-do offered traditional performances as a major cultural event that delighted the guests. Even the governor of Gyeongsangbuk-do and several other high-ranking politicians traveled to Vienna to present South Korea’s unique features to Europe.
The highlight was a spectacular and unforgettable opening performance by the famous Korean star ballerina Hyo-Jung Kang, the first soloist of the Vienna State Ballet, in the role of the “Swan of Death” . This challenging choreography, which requires great precision, incredible emotion and deep emotion, cannot be performed to perfection by the most talented dancers. Hyo-Jung Kang, one of the outstanding dancers of her generation, shone in this difficult role and was recognized with enthusiastic applause from the enthralled audience, including distinguished guests of honor such as Federal Minister Martin Kocher and former Federal President Heinz Fischer.
Other attractions included K-food, K-beauty and technology shows. Of particular note was the presentation of the XCIENT hydrogen truck in collaboration with Hyundai and Samsung SDS, which will carry sustainable mobility into the future.
The crowning conclusion of the event was a special concert by the internationally renowned soprano Sumi Jo in the Vienna Musikverein, which ended the conference in an atmospheric way.
More pictures in the APA-Fotogalerie
