The high trend of high-quality consumption is encouraging positive changes in the consumer market – Xinhuanet

Xinhua News Agency, Beijing, November 19: Topic: High-quality consumer moonlight will promote positive changes in the consumer market

Xinhua News Agency reporters Han Jianuo and Xie Xiyao

On November 3, the Ministry of Commerce held the Premium Cities of China International Consumption Center consumption month event in five cities: Shanghai, Beijing, Guangzhou, Tianjin, and Chongqing.

This is the first time that the Ministry of Commerce has held China’s International Premium Spending Month. The event aims to give full play to the central role of international consumption center cities, enrich the supply of products and services for the first launch, promote new forms of consumption, and promote the sustainability and continuous development of consumer market.

He introduced Yongqian, the spokesman of the Ministry of Commerce, that the current activities have achieved good progress and results, promoting positive changes in the consumer market, and showing the following main features:

Emphasize the economy of the first office——

The Third Plenary Session of the 20th Central Committee of the Communist Party of China clearly stated “actively promoting the first-rate economy”. A key feature of this retail spending month is highlighting the launch economy and creating a prime launch season.

Shanghai organized a series of “New Trends in CIIE Debuts” activities. New season focused activities”; Guangzhou and Tianjin held the store launch events of “Fashion Guangzhou” and “Tinmen Fashion Show” respectively; Chongqing held the “International Gold Street Show” and “International Gold Street Famous Products Exhibition” to high- to create a platform for the first shows and the first shows.

Yongqian introduced that at the beginning of the event, several places focusing on international boutiques, domestic mobile products, time-honored brands, etc., held a number of launches, first shows, and first exhibition activities, and he opened several new concerts. first stores, flagship stores, and concept stores to bring new energy into the consumer market.

Boost market dynamics——

In terms of consumption of goods, various regions, together with relevant business associations, organized supermarkets, shopping malls, retail outlets and other sales enterprises to carry out various consumption activities to benefit the people and promote market vitality.

The reporter learned that Shanghai and Beijing organized major shopping malls, shopping malls and outlets to launch favorable promotions; Guangzhou held the “Canton Fair Entry Product Festival” to launch special promotions for the Canton Fair; with more than 100 Large commercial carrier launched more than 200 favorable promotions and brand discount activities; Chongqing held the 4th “Liberation Memorial International Consumption Festival” and organized promotional activities for international famous products, national fashion products, Chongqing high-quality products, etc. .

According to a large industry data survey, in early November, sales of major retail enterprises such as electrical appliances, communication equipment, and clothing increased by 45%, 28%, and 6% year-on-year respectively. The trade-in policy remains strong. As of 24:00 on November 18, the number of applications for vehicle scrap renewal and renewal subsidies across the country exceeded 2 million, and the total number of two exceeded 4 million; bought 36.846 million home appliances in Taiwan’s 8 regions, sales were 164.99 billion yuan, and subsidies were 31.04 billion yuan.

Modern wear situations – –

In terms of service consumption, several regions organize various activities such as service consumption season, Chinese food gathering, hot pot food festival, and international art festival to expand high-quality supplies, modern consumption conditions, and meet the personalized and diverse needs of consumers.

Among them, Shanghai has launched events such as the Jazz Music Festival, the International Sports Trend Culture Festival, and the International Art Trade Week, and many high-quality concerts, concerts and art exhibitions have opened one one after the other; “Beijing 2024 International Cultural Tourism Consumption Expo”, the Beijing Marathon will promote the consumption momentum of “cultural tourism + events”; musicals to provide an audio-visual entertainment for citizens and tourists.

In addition, new consumption is flourishing. New types of consumption such as digital, green, smart and healthy are popular In early November, sales of energy-saving washing and drying machines, new air conditioners, smart robots, water-saving washing machines, action cameras, etc. more than doubling year after year; Some companies use artificial intelligence technology to create immersive wear environments such as smart fitting rooms and digital experience halls to better respond to the personalized needs of consumers.

“In the next step, the Ministry of Commerce will organize five cities to continue to maintain the quality activities of consumption month, encourage traders to launch more new products, enrich consumption conditions, and allow users to enjoy more benefits. ” quality consumption month activity With further development, the trade in consumer goods and a package of policies will gradually come, and the consumer market is expected to continue to recover and improve.