Worth knowing: supermarket names, there is a reason behind the choice of logo. All the useful information and curiosities to know.
Have you ever wondered why i supermarkets and discount stores where we go every day to do the shopping they have those such particular names what logos? We certainly don’t think about it often, because it’s something we tend to take for granted and yet there is nothing obvious about the name and logo of a supermarket but very specific reasons, primarily marketing but also practical.
The names of the supermarkets, the reason for the choice of the logo – (Turiweb.it)
In fact, in business, nothing is left to chance, as you know. Names, logos and advertising slogans must have a meaning and a very specific objective. First of all, a sales exercise must be well recognizable by the public and its own easy to remember name. An anonymous or insignificant place tends to be overlooked and easily forgotten. A name that is too difficult will be repelling to consumers, who will either go somewhere else or mangle or modify that name.
Also the a point of sale logo must be recognisableeasy to store and also familiar and captivating. In short, everything, starting from the name and logo must encourage people to shop there and not in others. Then other factors will also be decisive, such as advertising, word of mouth and ultimately quality and service, to retain customers. Below we point out what lies behind the names and acronyms of the most famous supermarkets. Here’s everything you need to know.
Supermarket names, there is a reason for the choice of logo
As we said i Supermarket names, as well as logos, are not chosen at random. Sometimes they are the acronyms of longer names that indicate the name of the company or cooperative that manages them or even the name of a slogan. Other times, even, the name was born from the nickname of its customers. For example, did you know that Esselunga supermarkets were not always called that? But what is a name adopted only later?
Il original name was “Italian Supermarkets”, a simple and immediate name but perhaps a little too generic, so much so housewives called it the supermarket with the long S, which appeared in the name sign. So the owners decided to change the name to Esselunga. Instead, Conad is an acronym which stands for National Consortium of Retailers. Coop, or Coop Italia, which indicates a group of cooperatives that manage a network of large-scale retail supermarkets and hypermarkets, is also easy.
This is why supermarkets have a certain name and logo – (Turiweb.it)
The second part of the name of Eurospin, with letters sp highlighted in yellow, is another acronym that stands for “smart shopping” – which is also the advertising slogan -, preceded by Euro which indicates Europe, as well as the logo which reproduces the flag of the European Union with the twelve stars of the first member countries on a blue background.
While Upim, department store chain now managed by OVS, is the acronym of “Unique Italian Price Milan”. In turn, the acronym OVS stands for “Special Sales Organization”. Another very popular supermarket is the Pamanother acronym that indicates lo sales slogan “More for less”buy more and spend less.
This video from MaxsGanga on Tik Tok explains the names of the main supermarkets.
video/7232960885663354139" data-video-id="7232960885663354139">@maxsganga PART 1 | WHY I #SUPERMARKETS ARE THEY CALLED THAT? 😅 #whyisitcalledthat #curiosity #curiositatiktok #harvestonsai #fypshi ♬ original sound – Max Sganga
The most curious name by far is that of Despar chain, which comes from the portmanteau of a very long Dutch sentence with unpronounceable words. Subsequently changed to De Spar, as the video shows, which always in Dutch it means “the fir tree” and in fact it has their stylized of a fir tree. Today, these supermarkets, which are less widespread in Italy than in the past, they are simply called Sparstill with the green fir logo.
2023-10-29 12:30:37
#names #supermarkets #reason #choice #logo #TuriWeb
