“The Hidden Marketing Strategies of Supermarkets: How They Make Us Spend More”

The supermarket adopts a strategy to make us spend more, according to a precise study of consumer behavior.

These specially designed mechanisms could inflate the cash receipt. Let’s find out what it is.

Supermarket: which marketing techniques have you studied?

It often happens that you enter the supermarket to buy something specific and instead of simply find what we were looking for, we find ourselves having to deal with a real “offensivein marketing.

Especially in supermarkets, where every item seems to be put there for a specific purpose: push you to buy more. That’s why we find ourselves buying stuff that we didn’t need and maybe we didn’t intend to buy before.

Supermarkets use different strategies and techniques to influence our purchases. In the first place, the position of the products on the shelves is studied in order to favor visibility and the accessibility of the most profitable products.

Secondly, the colors of the packaging are selected to attract the consumer’s attention and stimulate purchase. Finally, the diffusion of specific perfumes and smells it helps to create a welcoming and inviting atmosphere, thus encouraging impulsive buying.

When we go shopping, we often wonder why some products are placed in a precise way and others are not. And why is there always the background music, but there are never any windows? All of this is part of a strategy called “Positioning”which supermarkets use to affect our purchasing decisions.

Positioning at the supermarket

Positioning is a marketing technique which serves to position products in an intelligent way in stores, to capture the attention of those who could buy them and entice them to do so.

This technique was developed by consumer behavior experts, who they study customer reactions against certain product placements in stores and use them to improve the effectiveness of marketing campaigns.

Thanks to Positioning, manufacturers can increase the visibility of their products, push customers to notice them and, consequently, improve your sales chances.

Many others are employed in many supermarkets tricks to direct our choice of purchase. One such trick is to use le pricing techniquesi.e. special offers or discounts, to make consumers notice certain products.

Thanks to these gimmicks, supermarkets try to affect our purchaseprompting us to buy products that we may not have originally intended to buy.

Positioning techniques

I colors and scents of food products are a fundamental component in inducing a sense of appetite and therefore stimulating the purchase.

In supermarkets, the fruit and vegetable department usually represents the first meeting of customers, thanks to their vivacity of colors and freshness, which further enhances their perfume. All of this drives people to buy fresh and healthy food.

Typically, the bakery and ready-to-eat counter can be found at the rear of the store, so that the appetizing aromas can be clearly perceived by customers. This method is used for stimulate purchase by the customer and increase buyers.

Guided tour

The way products are arranged on shelves has an impact on customers’ purchasing decisions. Indeed, following a specific pathyou are encouraged to buy certain products.

Furthermore, the primary products they could be placed in a less obvious way, so that other products are also noticed by the customer.

Inside the supermarket, usually you will find the water almost next to the chests. This way, customers will have enough space inside their cart for more purchases.

If the water were placed at the start, the cart would quickly become heavy and difficult to maneuver around the store. In a nutshell, the arrangement of the products is designed to make the shopping experience the as simple and enjoyable as possiblewithout creating problems for customers.

The supermarket often highlights the products it wants to sell the most, positioning them at eye level of the average consumer. Even the desserts are placed according to the target audience, with fruit gummy candies for children and licorice-flavored candies for adults at different heights.

However, it is important to look beyond the standard layout and also look down or up to find products that are less obvious but potentially better.

To keep customers focused on shopping, many supermarkets have no windows or clocks. This way, customers aren’t distracted by what’s going on outside the store, e lose the sense of time passingmaking them more likely to buy more.