Its logo has certainly contributed to the influence of New York throughout the world. Designer Milton Glaser, creator of the famous “I Love New York” logo died on Friday June 26th.
In 1976, Milton Glaser did not yet know that he had just invented the very first emoji in history. During a trip in a yellow taxi, he quickly draws on the back of an envelope a scarlet heart on a white background with these three letters and a heart “I ♥ NY”
This logo was intended a year later to promote his love for New York State to the world, mission accomplished. It can still be seen today framed in the MOMA like a work of art.
The famous sketch of Milton Glaser
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The “Big Apple” will never leave him. In 1968, he took the name of his hometown to create the “New York Magazine” with the great journalist Clay Fekler of the “New York Herald Tribune”. This modern weekly facing the historic “New Yorker” will be the hive of new journalism with among others Tom Wolfe and Gloria Steinem.
“We must admit that we did not know what a magazine should be. It was surely our strength. “
For ten years, Milton will also revolutionize the graphics of the covers with his own designs or those of his friends from the Push Pin Studio founded in 1954. Already in 1967, for the studio, he draws the black profile of Bob Dylan with psychedelic multicolored hair inspired by a drawing by Marcel Duchamp.
This poster, hated by the singer, will sell millions of copies.
The famous TV series ” Mad Men »Will ask him to resume his drawing to symbolize his final season in a deluge of colors.
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Bernard Pivot asked him for advice
Milton also knew how to hold the pen in his weekly with his famous culinary chronicle of ” Underground Gourmet »With his accomplice Jerome Snyder. Like a good guy from the Bronx, he always managed to find nuggets of global street food, to eat for less than ten dollars in the most expensive city in the world.
Much to his regret, he will have to quit his magazine, bought by the ferocious newspaper magnate Rupert Murdoch, only ten years after its creation.
In the 80s, Milton Glaser will be in demand around the world for his expertise in magazine design. This ” Magmen », As he defined himself in his last book, will even come to France to transform« Paris Match »,« L’Express »,« le jardin des Modes »and especially the magazine« Lire »by Bernard Pivot.
After the attacks of 9/11, T-shirts bearing his famous logo have sold thousands of copies. Milton redraws his heart tainted with black emotion with his own words ” I love NY more than ever »
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Irony of life is his heart which stopped the very day of his 91 years in Manatthan. But it will continue to beat in that of several generations of artists around the world.
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> To read : “Magmen, fifty years of making magazines” by Walter Bernard and Milton Glaser, published by Columbia University press (292 pages)
> To see, the site : www.miltonglaser.com
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