On the side of Harley-Davidson the satisfaction is great and this must be known. Pan America seems to have conquered the Americans. According to the Milwaukee firm, the Pan America 1250 and Pan America 1250 Special are even the best-selling trails in Uncle Sam’s country.
While Harley doesn’t give any sales figures for its new trail (according to its official quarterly report filed with the U.S. Securities and Exchange Commission (SEC), Harley sold 4,048 Pan America motorcycles in the May quarter to July in the world), satisfaction is the order of the day. An interesting witness to the commercial stakes of this motorcycle with a style as innovative as it is divisive. The arrival of Harley-Davidson on the very buoyant segment of large-displacement trails thus seems conclusive.
A success which also validates the choice of the new management to maintain the exit of Pan America, unlike the Bronx, so far postponed indefinitely. This is confirmed by the CEO of the brand, Jochen Zeitz: “ Drawing on our heritage, we wanted to create a bike that redefines the segment, and most importantly, that was designed and built in America. With the Pan America Special now the best-selling ADV motorcycle model in North America, we have targeted selective expansion as part of the Hardwire strategy to reach Harley-Davidson customers as well as new customers. »
Unanimously hailed for its dynamic qualities, both on the track and on the road, the Harley-Davidson Pan America is, it is true, cut out for the great outdoors which abounds in the United States.
We now wish him the same success in Europe.
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