For the first time ever, we have developed a long-term umbrella campaign for Hamburg as a travel destination in recent months. The claim “Because we are Hamburg” expresses in particular the attitude with which Hamburg and the tourism stakeholders meet the current challenge: Because we are Hamburg, we approach the challenges together and with solidarity. Because we are Hamburg, despite the restrictions, we aim to make Hamburg and the great hosts visible. On the basis of this attitude, Hamburg Tourismus GmbH has started to integrate the various industry segments into the campaign architecture and to develop ideas on how the diversity of the industry and thus the wealth of contrasts can be made visible.
Currently – and maybe again and again in the future – we are faced with the question: Does it make any sense to advertise with this infection process, in times of risk areas and accommodation bans? We say clearly: yes. We keep soliciting people’s attention. And even if we cannot necessarily trigger a travel impulse due to the framework conditions, we can still anchor Hamburg firmly in our consciousness. So we keep communicating. Every day. Because events worth telling happen every day, companies express their courage, there are messages that bring confidence and stand for the special attitude of the Hamburg hosts. We would like to invite you to make even greater use of our communication channels and platforms. Involve us and let us work together to place your offers in the media. So that you can get a feeling for what we can bring about, we give you a rough overview of our possibilities. Feel free to contact us at any time and share your topics with us.
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