« The old center is the most emblematic file carried since 2001 “, explained recently Hubert Falco, remembering the start of his first term as mayor of Toulon, to better measure the progress made as success spreads to the Les Halles district. Which makes the heart of Toulon beat in view of the activity that is coming back and the expansion in progress. ” When the heart of the city beats, the whole city beats and sets an example for the whole department “, added in front of his partners the one who is also president of the Métrople Toulon Provence Méditerranée (TPM). Work, rehabilitation and trust are the key words he claims, with a long-term commitment (including to shine like today on the cultural level). Twenty years of urban reconquest supported by the ANRU and by the creation of the first urban free zone in the heart of the city (2006) have made it possible to create the conditions for this renaissance which is now taking a step forward.
Toulon: Sebban invests in rue Sémard
The initial scope of commercial and cultural renewal, through the emblematic Equerre-Sémard Development operation carried out by an eponymous real estate company, has in fact been extended to the Ledeau-Astour sector joining the renovated Halles. At the manoeuvre, the same SCI made up of Var Aménagement Développement (VAD), the SEM concessionaire of the old center, the Banque des Territoires and a private company, the Sebban group, a specialist in downtown commercial real estate, which took over from Carim following the death of Jacques Mikaélian. At 25 lots, 2,500 m2 of surface area and €3.5 million of public/private investment in rue des Arts, there are currently 25 other lots over 2,200 m2 and a stake almost doubled to €6 million!
Shared vision
Michaël Sebban, the founding president of his group, mentioned, on the strength of the land control around Les Halles, the arrival of brands in the medium/high-end segment, including a few locomotives, including Kingtoy (in July) and Snipes sports (in December). In addition, nice surprises are looming at the level of the 7/8 lots of rue d’Astour. Fallen in love with the city, he is full of praise for the way it is run.
« We cannot intervene if the public does not have a vision and if we do not arrive at the right time. However, there is a real urban planning vision here. The people of Toulon can be proud of their city which has created something that you don’t see anywhere else ».
What make him want to invest even more, knowing that he has also acquired a corner building rue d’Alger on 2 levels of 967 m2. A sportswear specialist will set up shop there at the end of 2022.
Alexis RouquePaca regional director of the Banque des Territoires, for his part praised the quality of the relationship with the city and its development actors through several projects, showing himself “ happy to be part of it, to have invested in Les Halles, it is the realization of many years of continuous, pugnacious efforts “. And to affirm that he does not find other examples in the region, or even in France, of cities with such a dynamic nor such advanced land in the field. The VAD development operator has a lot to do with it, warmly congratulated by the mayor and the partners for its skills and situational intelligence, backed by a deep attachment to the area. Its attractiveness was particularly boosted by ” all the work of restructuring and requalifying housing (2,150 entities renovated, 94 buildings demolished, 11 blocks treated, etc.), whose inhabitants are also the consumers who actively participate in the overall success “, specified knowingly Helene Audiberturban renewal assistant for the City of Toulon.
Toulon: a data center at the heart of the digital sector
The next stage is already being prepared since the city and VAD are hard at work on the Courdouan block, at the eastern entrance to the heart of the city, as part of the NPNRU and the France Relance system. A new, thematic commercial offer on Courdouan and Garibaldi streets should result in 26 cells and 1,600 m2 restructured, for some €6 million. Urban couture and residential recomposition are also on the extensive program.
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