The Grunex agency, specializing in game media, marketing and sports services, bought the leading Czech game portal Zing.cz from Xzone. With this acquisition, which is one of the largest gaming media transactions in recent years, it once again strengthens the reach of its own gaming media portfolio in order to enable clients to more accurate and comprehensive campaigns. The price of the transaction concluded in May was not disclosed.
Grunex has been one of the leading players in the field of domestic game marketing, PR and sports services for thirteen years. His current portfolio included his own gaming and technology websites and a wide range of Facebook pages with 700,000 fans. The latest addition to the Zing.cz portal expands the reach of its gaming websites to more than 450,000 players per month.
“Over the last two years, we have significantly modernized our current large websites and, as part of our agency growth, we have decided on another significant media acquisition. Despite the difficult time associated with the lack of chips, graphics cards, etc., we see constant growth and potential of the gaming industry, “ he says Martin Liberskýowner of Grunex, and adds: “The Zing.cz portal suitably complements our existing media gaming portfolio and once again strengthens our position as the domestic leader in the field of gaming media and all gaming and sports activities associated with them.”
Partner and managing director Jiří Pospíšilwho is responsible for the media division in Xzone, said of the sale of Zing.cz: “In more than seven years, Zing has made an incredible shift under our wings. I would like to thank all the colleagues who created its content, as well as the readers who supported us with their visitors. For many years, Zing has been at the top of the domestic rankings, both in terms of the number of unique visitors and the number of pages viewed. The new owner takes over the Zing team and we believe that under the leadership of the experienced editor-in-chief Martin Zavřel, it will move the magazine’s level even further. “
Grunex expects to retain the current staff of the editorial office, headed by experienced editor-in-chief Martin Zavřel, who will continue in his position under the new owner.
“By moving to the Grunex family of gaming portals, Zing continues to grow as an independent gaming magazine, aiming to provide the best possible information about new games and all events related to the gaming industry. I thank Xzone for the pleasant cooperation and I look forward to the next stage of Zing’s growth, which uses, among other things, Grunex’s strong technical and business background, “ complements Martin Zavřel, editor-in-chief of the game portal Zing.cz.
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