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In the range of ecological products of the Rimi supermarket chain, baby food is the absolute sales leader – in the last three years, its volumes have grown by 18%, and now every second baby food product sold can be proud of an eco or bio certificate. The sales figures of organic products are also growing step by step in the vegetable category, reaching approximately 4%, which is 31% more than three years ago, and in the category of ecologically certified canned goods packaged in jars – 6% this year.
The sale of ecologically certified products accounts for approximately 2% of the total Rimi of sales, and this is a stable indicator over the last three years. A significant share of eco/bio products is in the children’s food segment – 49%, followed by the farmer’s produce shop Barn products (almost 17%), jams, marmalades, fruit purees, honey and sweets (10%), vegan products (9%), cucumbers, courgettes (8%).
“Organic baby food sales figures are influenced by the ever-increasing consumer awareness of the advantages of organically produced and grown, environmentally friendly products, as well as the desire to give babies only the best. The production of organic baby food is one of the fastest growing industries worldwide, and this is also reflected in the demand: as the interest of buyers increases, we expand the range of relevant products,” says Rimi Latvia public relations manager Inga Bite.
In July Rimi calls for special attention to eco/bio products, implementing a special environmental campaign and reminding customers of the importance of sustainable choices in creating a better tomorrow: sustainability labels or certificates on food and non-food product packages are proof that these products have been responsibly grown, produced and supplied throughout their life cycle, taking care of the environment, human well-being and animal welfare. In addition, when choosing organic products, as well as products with Rainforest Alliancefair trade, MSC/ASC, recyclable packaging or sustainably produced palm oil certificates, everyone can feel confident that they are eating clean food grown without pesticides and genetically modified ingredients, making environmentally friendly choices and supporting animal welfare.
As evidenced Nielsen Consumer LLC results of the survey*, 23% of Latvian residents especially think about their choice and buy environmentally friendly products, which is slightly less than in 2022 (26%). 19% of respondents indicated that they are interested in ecology and usually pay attention to whether a product is ecological/biological (23% in 2022). A little more than a third of the respondents, or 37% (in 2022 – 39%), try to choose products produced in Latvia when buying food, while 34% (in 2022 – 38%) prefer products grown or produced in the county or region , where the respondent lives.
* Nearly 1,600 Latvian residents participated in a survey conducted in 2023 regarding the purchase of ecological products.
Par Rimi Latvia
Rimi Latvia is the leading food retail company in Latvia with more than 130 stores of various formats throughout Latvia (Hyper Rimi, Super Rimi, Mini Rimi and Rimi Express). Since 2019, it has also started operating Rimi e-store, providing convenient purchase of products on the Internet and delivery in several regions of Latvia. The company has more than 5,800 employees. Rimi mission is to support healthy and environmentally friendly choices, making every day better and better for our customers. Rimi Latvia is part of the company Rimi Balticwhich combines more than 290 Rimi stores in Latvia, Lithuania and Estonia. More:
Rimi Latvia
2023-07-18 10:35:40
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