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The Growing Toy Market: A Lucrative Investment Opportunity for Parents and Investors

One of the tips that experts give to new investors is to invest in the shares of companies whose products they themselves use, so they can assess their popularity, quality and demand. Thus, it is worth looking at investments in publicly traded toy manufacturers for investors who are also parents of children.

As the average wealth level of the world’s population rises, the demand for toys continues to grow, market research company “Circana” stated last year. The global toy market was valued at $183 billion in 2023 (through December) and is forecast to grow to $326 billion in 2032, growing at a CAGR of 6.5%. Accordingly, the production of toys is a growing industry, which could potentially be an interesting investment object for investors.

It’s true, the news that one of the leaders of the industry – the American company “Hasbro” – plans to lay off 20% of its employees, appeared in the world media. Therefore, the question arises – how is the industry doing, if even the producer of the world’s favorite brands “My Little Pony”, “Monopoly” and “Dungeons & Dragons” is experiencing difficult times?

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2023-12-14 19:00:04
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