61% of users in Mexico prefer to see YouTube on your television instead of watching broadcast or cable TVsince the content of the platform adjusts to their schedules and needs, according to the report from Brandcastan event that commemorates the ecosystem of said video platform.
In 2023, There are more than 65 million Mexicans who consume YouTube contentaccording to figures from Kantar. Whether it’s looking for a tutorial, watching your favorite artists, learning cooking recipes, or even watching why the refrigerator doesn’t coolYouTube has a specific video for each of its users.
On February 14, 2005, this platform was founded and the April 23rd the first video was uploaded, ‘Me at the Zoo’ by its co-founder Jawed Karim. From then until now, YouTube has had to transform itself to the new demands of Internet users. and also from the competition.
Platforms like Netflix, Vimeo, Twitch or TikTok came to try to overthrow the red player website. Nevertheless, This has been reinvented, becoming a multi-channel and multi-format platform..
According to Nielsen Lab Panel, for both GenZ (19-28) and Millennials (29-42), YouTube’s reach is 1.85x greater than the next 3 major digital platforms, and 2.5x larger than the Top 3 TV channels on all screens in Mexico.
During June 2023, more than 43 million people watched YouTube on their TV in Mexico. This, according to specialists, because the platform addresses content beyond ‘the program’. Criticisms, reviews, jokes, analysis. In sports, for example, the platform offers ‘more than 90 minutes of matches’.
YouTube brings together everything people love in one place, it is a diverse platform and multi generational that democratizes the creation and access to content; generates new trends and multiply the connections between viewers, creators and brands,” mentions the Brandcast report.
According to Offerwise, 65% of respondents in Mexico watch YouTube on desktop/laptops, while 79% watch YouTube on their smartphone. This means that the platform triumphs both on TV and on any other mobile device.
It also takes the crown for being ‘multi-format’. Long and short videos, movies, programs, live broadcasts, shorts, trailers, musical material, podcasts. Genre, theme? Terror, science, culture, fashion, sports, tourism, economy, food.
“YouTube is the video platform where it all started and remains the number one platform, across all screens and formats,” the website report states.
Said website, it seems, has it all. Maybe that’s why 77% of those surveyed believe that it is an invaluable audiovisual library, as it has years of cultural content that does not exist elsewhere.
With more than 18 years of experience, the platform has managed to maintain itself thanks to its constant renewal and admission of content (more than 500 hours of video are uploaded per minute). How about? What type of content do you consume on YouTube?
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2023-10-12 23:54:07
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